THE ART OF WAR FOR SMALL BUSINESS: DEFEAT THE COMPETITION AND DOMINATE THE MARKET WITH THE MASTERFUL STRATEGIES OF SUN TZU

Book ID/图书代码： 00431013B66851

English Summary/英文概要： Sun Tzu’s ancient The Art of War has inspired military, political, and business leaders across the world with its brilliant strategies for prevailing against opponents. At the core of this classic treatise is the message that sledgehammer approaches can backfire, and size alone does not guarantee wins. Strategy, positioning, planning, leadership - all play equally significant roles, making Sun Tzu’s teachings perfect for small business owners and entrepreneurs entrenched in fierce competition for customers, market share, talent ...for their very survival. The Art of War for Small Business is the first book to apply Sun Tzu’s wisdom to the small business arena. Featuring inspiring examples of entrepreneurial success, the book’s 12 timeless lessons reveal how to: choose the right ground for your battles; prepare without falling prey to paralysis; leverage strengths while overcoming limitations; strike competitors’ weakest points and seize every opportunity; focus priorities and resources on conquering key challenges; go where the enemy is not; and build and leverage strategic alliances. Big companies may deploy overwhelming forces, but small companies can outsmart, outmaneuver, and outstrategize larger adversaries to capture crucial sectors, serve unmet needs, and emerge victorious.

Chinese Summary/中文概要： 战国时期孙武的《孙子兵法》曾以其独特的思想战略艺术令全世界范围的军事、政治和商业领袖独占鳌头。这部经典之作的所想要传递的核心思想便是给对手以重创，并以少取胜。战略，配置，计划，统御，以上这些都具有相同的重要作用，另孙武的学说为小企业经营者，和企业家能在在竞争激烈的市场中争夺市场份额，人才… 甚至于生存确立最好的例证。
《小本生意经》是首部以孙子的兵家智慧运用于小型商业领域的参考书籍。以激励创业成功为例，书中十二条定律告诉您该如何去： 

·选择适合自己开拓的战场 
·不打不准备之战 
·利用自己的优势而克服局限性 
·抓住每一次机会，打击对手的最弱点 
·将重点放在主要的挑战上，毕其功于一役！ 
·没有永远的朋友 
·建立和利用战略联盟，即联合一切可以联合的力量为己所用。

大公司可能施展大的战略部署宏图，但小公司也可以智胜，以机动性胜过，以及在策略上制胜大公司，从为夺取关键的市场份额，从服务上战胜前者。(Sandy)

Awards/获奖情况：

About the Author/作者介绍： BECKY SHEETZ-RUNKLE是一位战略营销员，演说者和武术家。她是《女版孙子兵法》一书的作者。

BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.

Format:TRADE PAPERBACK

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

原文第一章内容：暂无

手稿：暂无

大纲：暂无