A WORLD GONE SOCIAL: HOW COMPANIES MUST ADAPT TO SURVIVE
Book ID/图书代码： 00431014B67082
English Summary/英文概要： Just like the meteor that likely precipitated the end of the dinosaurs, social media is having a monumental impact on the world’s economy; a change so dramatic that it has created a new business era. Welcome... to the Social Age.
What does the Social Age mean for your business? Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social gives you the tools and information you need to survive--and thrive--in a business climate in which customers hold all the cards... jobseekers have the power to easily find out what working at your company isreally like... and expertise has become more democratic than ever as employees collaborate with each other, as well as with vendors, customers, and even competitors.
You’ll discover what the "Death of Large" and "Flat: The New Black" mean for you and your organization, how to build a socially enabled team that puts the customer experience first, and what it means to create an "OPEN" network of partners, collaborators, and brand champions. Filled with fascinating stories of success and failure at organizations including Barilla, Zappos, Bank of America, Lululemon, Abercrombie & Fitch, Southwest Airlines, and more, the book reveals how to avoid the dangers of insincerity as well as what it takes to become a "Blue Unicorn"--the social leader. Finally, you’ll learn how to objectively assess the fitness of your company’s current culture and social presence.
In the Social Age, companies unwilling to change will play the role of the dinosaurs: destined for extinction. A World Gone Social gives you the keys to avoid this fate--and lead your organization into this exciting business climate.
Chinese Summary/中文概要： 社会化媒体正对全球经济带来巨大的影响；改变是如此剧烈，已经创造了一个商业新纪元。欢迎来到社会化时代！
顾客正在当前的商业环境中占据越来越重要的地位；求职者能够轻易地了解企业的工作现状；随着员工之间、企业与供应商、顾客甚至竞争方之间的合作越来越紧密，专业工作正在变得越来越民主……而本书能够为您提供生存繁荣所需的工具和信息，包括：讲故事、现实场景分析、必不可少的指南等……
读者将在本书中了解到各种社会化媒体的术语，以及如何建立顾客体验先行的社会化团队等……书中收录了包括百味来、Zappo、美国银行、A&F等知名品牌的成功/失败案例。此外，还详尽解释了应该如何避免不诚实带来的危险等问题。您将通过本书了解如何可观评价公司当前文化的适宜性和社会化现状。
在社会化时代，拒绝改变的公司将面临和恐龙一样的命运——灭绝。而本书将为读者带来避免这一厄运的金钥匙，带领企业适应社会化商业大气候。（LYR）
Awards/获奖情况：“社会化媒体席卷全球，导致了一大批企业的失败。从长远来看，我们需要一个指南。这本生动、及时的指南对我们所有人来说都至关重要。”——Adam Grant，沃顿商学院教授、畅销书《GIVE AND TAKE》作者
“我每年要读120多本商业类图书，而本书是我迄今为止读到的有关如何利用社会化媒体最好的作品。本书绝对是必读作品！”——John Spence，美国100位商业思想领袖之一
“终于出现了这样一本书——真实描述了正在被社交媒体彻底改变的世界，并就成功立足于社会化时代提供了非常宝贵的建议。所有正在寻求出路的个人或企业都应该读一读本书。”——Vineet Nayar，HCL Technologies前CEO，Sampark Foundation创始人
“富有启发、洞见深刻。企业各个阶层的员工都应该读一下本书。”——《出版人周刊》
"Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us." - Adam Grant, Wharton professor and best selling author of GIVE AND TAKE:
"I read more than 120 business books a year and A World Gone Social is by far the very best I have read on how to successfully navigate and leverage the massive power of social media. This one is a MUST read!!" - John Spence, One of the Top 100 Business Thought Leaders in America
"In our hyper-connected world, every employee, every action, every inch of a company can be under the spotlight at any moment. Are you prepared? Coiné and Babbitt’s book will show you exactly what strategies you need in place now to assure success even in times of crisis." - Marshall Goldsmith, Author of the New York Times and global bestseller What Got You Here Won’t Get You There:
"Finally, a book that not only provides a realistic account of our world fundamentally transformed by social media but also very valuable tips on how to succeed in the Social Age. This one’s a MUST READ for any person or company who seeks to remain relevant." - Vineet Nayar, former CEO, HCL Technologies, and Founder, Sampark Foundation
"It may feel as though the world of business and work has gone mad, but it has simply gone social. If you’re looking for some cogent insights to help make sense of it all, read this crystal-clear and practical guide." - Tom Asacker, author of The Business of Belief
"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." --Publishers Weekly
"…must read for every leader and manager wanting to move past the trend and into the truth about social media’s purpose, influence, and outcomes." --Kate Nasser blog
"Babbitt and Coiné have written a book you MUST read if you don’t want to fall prey to Darwin’s survival of the fittest.” --Mills-Scofield.com
"This practical and engaging book is a must-read for all business owners and entrepreneurs….of interest to anyone who wants to know more about how social media is driving change…” -- Library Journal
About the Author/作者介绍： Ted Coiné，领导力社团Switch and Shift联合创始人，知名博主、演说家，最近被《福布斯》评选为“10大社交媒体力量影响者”之一。
Mark Babbitt，知名演说家、作家、博主。Switch and Shift主席，ForwardHeroes.org的CMO及联合创始人，大学生、毕业生、青年专业人士的社会化社团YouTern的CEO及创始人。
Ted Coiné is co-founder of Switch and Shift, a leadership community that believes organizations - in order to thrive in the Social Age - must build trust-based relationships, lead with purpose, and enable employees to do work that matters. A noted blogger and speaker, Ted was recently named a Forbes "Top 10 Social Media Power Influencer." Ted lives with his wife and two daughters in Naples, Florida.
Mark Babbitt is a speaker, author and blogger who serves as CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a "Top 5 Online Community for Starting Your Career." He is also President of Switch and Shift and CMO and co-founder of ForwardHeroes.org. Mark is the father of five and a grandfather; he and his wife call Seattle, Washington home.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：不确定
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