THE JOB TO BE DONE NOW: HOW YOUR PEOPLE CAN BECOME YOUR ULTIMATE COMPETITIVE ADVANTAGE
Book ID/图书代码： 04910014B67654
English Summary/英文概要： Each year, the Conference Board CEO Challenge Survey asks more than 700 prominent business leaders across the globe to identify their most critical challenge. Their answer?
“Human Capital.”
What does that mean? What’s the big concern about “human capital”?
Here’s what they said:
“In this economy, the critical difference will be if you can get people engaged and productive, getting them to bring everything they have to the table. It’s the only way to compete and win.”
Leaders across North America, Asia, and Europe agree that this is their top priority now. The ultimate competitive advantage belongs to organizations that can get the most leverage from their people.
In simple terms, it means inspiring and motivating people to bring the best they can give. It means producing a great change in mindset and behavior—and we all know how hard it is to change people’s minds, much less their behavior.
Now here’s the problem: The majority of working people are unengaged or actively disengaged from their work. According to Gallup, it’s 70 percent, and if you factor out leaders and managers, the number of disengaged approaches 80 percent. That means leaders have failed to motivate and inspire more than seven out of ten of their workers.
Leaders know this, and it pains them. That’s why they say that the job to be done now is to capture the hearts and minds of their people. It’s the biggest job they have to do, but they don’t know how to do it.
Chinese Summary/中文概要： 最近新聞鬧的很大的鴻海高層集體收回扣案，凸顯出一個問題，不管是位居多高位，都還是有可能成為阻礙企業前進的絆腳石！
每年在世界大型企業CEO聯會中，談到對CEO而言最大的挑戰是什麼？往往就是他們答案都是：人力資本(Human Capital)。因為人是活的，不比機器及原料，所以是最難管的。
為什麼每到年後就有所謂轉職潮，雇主真的留不住員工嗎？根據最新蓋洛普公司的調查，70％勞工階層對於自己的工作沒有歸屬感，也就是不會真正投入自己的工作，如果又將區分領導者和管理者出來，這比例將高達80％，這意味著有超過七成的員工都未能受到領導者激勵及鼓舞。所以一旦有其 他誘因出來，他們將毫不考慮的離開，甚至背叛！
領導者在面對嚴峻市場競爭，人力資本將是決定勝敗的唯一關鍵，擁有好人才，並善用他們，想辦法留住他們。作者在本書中提出身為領導階層不僅必須知道，更需要作到的六項：
The 6 Jobs to Be Done
Job 1: Leadership
Turn everyone in the company into a leader.
Job 2: Execution
Execute your strategy with excellence and precision.
Job 3: Extraordinary Productivity
Unleash people to do infinitely more than you imagined they could.
Job 4: Trust
Become the most trusted provider/employer in your industry.
Job 5: Successful Customers
Help customers succeed.
Job 6: Loyalty
Create fervent loyalty among all stakeholders—customers, employees, suppliers, investors, the community.
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Format:HARDCOVER
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