THE CREATIVE INDUSTRIES: CULTURE AND POLICY
Book ID/图书代码： 10350014B68114
English Summary/英文概要： The rise of creative industries requires new thinking in communication, media and cultural studies, media and cultural policy, and the arts and information sectors. The Creative Industries sets the agenda for these debates, providing a richer understanding of the dynamics of cultural markets, creative labour, finance and risk, and how culture is distributed, marketed and creatively re-used through new media technologies. This book:
• develops a global perspective on the creative industries and creative economy
• draws insights from media and cultural studies, innovation economics, cultural policy studies, and economic and cultural geography
• explores what it means for policy-makers when culture and creativity move from the margins to the centre of economic dynamics
• makes extensive use of case studies in ways that are relevant not only to researchers and policy-makers, but also to the generation of students who will increasingly be establishing a ’portfolio career’ in the creative industries.
International in coverage, The Creative Industries traces the historical and contemporary ideas that make the cultural economy more relevant that it has ever been. It is essential reading for students and academics in media, communication and cultural studies.
With the rapidly evolving digital media landscape, this second and completely revised edition of Understanding Media Economics moves beyond a sector-specific approach to media analysis, and instead focuses on the issues and imperatives that are now central to how economic forces impact on the media industries.
Exploring themes such as innovation, digital multi-platform developments, the emerging importance of networks, branding and segmentation of market demand, strategies of risk-spreading, maximizing value within content, intermediation and rights management, corporate expansion and advertising, this book addresses and explains the key pressing questions and issues that are transforming contemporary media industries and markets.
Gillian Doyle makes the economics of the media fascinating, compelling and easy to understand. This is essential reading for all students of the media.
The European Media Management Education Association annual conference takes place in Bournemouth University this year. June 13th-15th. For more information, visit http://www.media-management.eu/conference/bournemouth-2013.html or check out the Facebook group page
Chinese Summary/中文概要： 创意产业的兴起需要各个领域全新的思想，例如交流媒体，文化研究，媒体和文化政策，艺术与信息板块等。《创意产业》为这些辩论设置了议程，帮助读者更好地领会变化万千的文化市场，创造性劳动，收益和风险，以及文化产品是如何通过新媒体技术流动，销售和再次利用的。书中会介绍：
• 发展创意产业和创意经济的全球视角
• 归纳了对于媒体和文化，创意经济，文化政策，以及经济和文化地理方面的研究
• 探讨对于决策者而言，当文化和创意由经济动态的边缘移至中心意味着什么
• 书中列举了许多案例，这些案例不仅对研究者和决策者有益，对越来越多将要投身于创意产业的学生来说也是极佳的学习案例
《创意产业》中介绍了这个产业的历史和现今，使得文化和经济如今更加有关联。对于媒体，交流和文化学习的学生和学者来说，这本书是必读物。
因为数字媒体的迅速发展，《创意产业》在《理解数字经济》的基础上再版，并有大量的改写与修正，并不一味地强调媒体分析的方法，而是着重研究经济力量如今对媒体产业产生的影响。
书中探索了以下主题，例如创新，数字多平台发展，网络的新兴重要性，市场需求的品牌化和细分，分散风险战略，利益最大化，中介服务和权限管理，企业扩张和广告等。书中详细讲解了正在转变媒体产业和市场的关键问题和事务。
吉莉安•多伊尔使得媒体经济变得令人着迷，吸引人也易于理解。对学习媒体的学生来说，这是必不可少的读物。
欧洲媒体管理教育协会今年6月13日至15日在伯恩茅斯大学举行年会。详情请见http://www.media-management.eu/conference/bournemouth-2013.html或查看Facebook群组信息。（XAT）
Awards/获奖情况：特里•弗卢的新书高度概括了对于创意产业的研究。他不辞辛劳地收集在管理，生产，法律，政策，劳动上的点滴数据，使读者对于创意产业的概念更为清晰。非常推荐相关专业的学生和创意产业决策者学习。——Mark Deuze，印第安纳大学，《媒体工作》作者及《媒体工作管理》编辑
关于创意产业的辩论每天都在迅速地增长，如今在不同的国家和不同的领域，也表现出了对其不同程度的重视。特里•弗卢对这个如今对全球文化经济产生越来越大影响的创意产业进行了独到而全面的分析。——托尼•本内特，西悉尼大学文化研究中心
此书是对创意产业现状的全面综合分析。从文化研究，文化经济学，组织研究，经济地理学，城市社会学等角度进行了研究。对于新手和已经从事创意产业的人来说，都可以从中拓宽自己的视野。——安迪•C•普拉特，伦敦国王学院，文化教授
书中详细讲解了正在转变媒体产业和市场的关键问题和事务。如果你要在Kindle中放一本有关创意产业的书，这就是你最好的选择。（莱利亚•格林，2013-11-07）
Moving from age-old warnings about the influence of the cultural industry to a tentative embrace of a global creative society, Terry Flew’s new book provides an excellent overview of this exciting field of research and practice. He effortlessly connects the dots in studies on management, production, law, policy, and labor that collectively shape our understanding of the creative industries. Warmly recommended for students and policymakers alike Mark Deuze / Indiana University, author of ’Media Work’ and editor of ’Managing Media Work’
Nothing grows quite so fast in the creative industries as the debates about them. Yet these have been accented differently in different countries and across the different policy domains - cultural, economic, educational, and technological. Offering a lucid and comprehensive review of these debates, Terry Flew casts a well-informed eye on the place the creative industries occupy in today’s increasingly globalised cultural economy
Tony Bennett / Centre for Cultural Research, University of Western Sydney
A comprehensive text on the state of the art of the creative industries. The book effectively populates the emergent field of the creative industries; dealing with both definitions and reach, as well as interactions and implications. Whilst all the time maintaining a running commentary on the ebb and flow of both the academic debates (from cultural studies, cultural economics, organisational studies, economic geography and urban sociology) and the policy initiatives that seek to frame the field for outsiders.
An ideal primer for those both new to the field, and those within it, seeking a broader perspective
Andy C Pratt / Professor of Culture, Media and Economy, at Culture, Media and Creative Industries (CMCI), King’s College London
This book has disciplinary value while also opening up and informing debate on some of the most pressing cultural and policy issues of our day... if you have only got one book on in your Kindle focussing on the creative industries, this is the one to choose. (Lelia Green 2013-11-07)
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