THE ART OF CREATIVE THINKING
Book ID/图书代码： 06400014B68332
English Summary/英文概要： THE ART OF CREATIVE THINKING reveals how we can transform our businesses, our society and ourselves through a deeper understanding of human creativity. Rod Judkins, a lecturer in creativity at the world-famous St Martin’s College of Art, will examine the behaviour of successful creative thinkers and explain how all of us can learn from them to improve our lives. Judkins will draw on an extraordinary range of reference points, from the Dada Manifesto to Andy Warhol’s studio, via Steve Jobs, Nobel Prize winning economists and many others, and distil a lifetime’s expertise into 90 succinct chapters. Along the way he shares the story of most successful class in educational history (in which every single student won a Nobel prize); shows why graphic nudity during public speaking can be both a curse and surprisingly persuasive; and reveals why, in the twenty-first century, it’s technically illegal to be as good as good as Michelangelo.
Chinese Summary/中文概要： 《创新想法的艺术》一书将为我们揭示如何通过对人类创造性的深度理解，去改变我们的工作，社交甚至是我们自身。罗德•裘德金斯是世界闻名的圣马丁艺术学院创造力课程的一名讲师，他将带领我们一探成功的创新思维人们的行为特征，并为我们解释为何我们所有人都可以通过学习他们的方式来提高和改善我们的生活。裘德金斯在本书中将援引一系列观点作为参考，从达达主义到安迪•沃尔霍的工作室，通过史蒂夫•乔布斯再到诺贝尔经济学奖得主等，他将这些人毕生的成就才华浓缩在一本划分为了90个简洁章节的书本中。在此过程中他还分享了教育历史上的许多著名成功案例（在这些案例中，均有一人荣获诺贝尔奖）；他为我们展示为何在公众演讲的过程中采用裸体图像呈现的形式既是诅咒却又能同时取得意想不到的说服效果；并揭示为何在21世纪的今天，如米开朗琪罗一样已属技术犯规的行为。（DC）
Awards/获奖情况：https://www.youtube.com/watch?v=xB-D9ZNlYFc
About the Author/作者介绍： 罗德•裘德金斯是中央圣马丁学校一名颇负盛名的演说家，中央圣马丁学院是一所世界闻名的艺术学校，其校友精英荟萃，从像卢西恩•弗洛伊德、吉尔伯特&乔治以及安东尼•格木尼一样的艺术家，到斯黛拉•玛卡特尼、莎拉•伯顿、及亚历山大•马奎恩等著名的设计师们，所有的这些艺术巨头们均在某种程度上塑造了我们今天的文化潮流。裘德金斯在全世界多所大学及商界中进行了关于创造力课题的演讲，他发表有关于当今心理学的博文，同时还为无数的私人企业提供咨询顾问服务。他曾于皇家艺术学院接受教育，其作品曾展示在诸如英国泰特艺术中心、国家人像美术馆、皇家学院等艺廊中。他的第一部作品《挑战你的思维：57种方式，解放你的创造潜力》已于2013年由Hardie Grant出版社出版发行。
Rod Judkins is an accomplished lecturer at Central St Martin’s, one of the world’s pre-eminent art schools whose alumni - ranging from artists like Lucien Freud, Gilbert & George and Antony Gormley through to the designers Stella McCartney, Sarah Burton and Alexander McQueen - have helped shape our culture. Judkins has lectured on the subject of creativity at universities and to businesses around the world. He blogs at Psychology Today, and also acts as a consultant to numerous private companies. Trained at The Royal College of Art, he has exhibited at galleries including Tate Britain, The National Portrait Gallery and The Royal Academy. His first book, Change Your Mind: 57 Ways to Unlock Your Creative Potential, was published in 2013 by Hardie Grant.
Format:PROOF
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：US Rights: Hodder/Available
Translation Rights: Hodder/Available
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