DARLING, YOU CAN’T DO BOTH: AND OTHER NOISE TO IGNORE ON YOUR WAY UP
Book ID/图书代码： 06002014B68513
English Summary/英文概要： From the award-winning advertising team, a creative, fresh and brutally honest guide to taking on the working world on your own terms
Janet Kestin and Nancy Vonk have built their careers on unconventional creative thinking. As two of the leaders behind Dove’s Campaign for Real Beauty, they famously championed stripping away photoshopping, lighting and makeup to sell real beauty. After years of rethinking brands, they decided that they wanted to focus on rethinking the way we work—or, in many cases and places, the way our work doesn’t work for us—especially for women. They’ve tackled the problem in their hallmark style: by turning expectations upside down and shaking them. Soundly.
Darling, You Can’t Do Both is a smart, relatable guide for all of the women who embraced the spirit of Lean In but were left wondering where to start—how could they, in all industries and at all levels, really begin to change their realities and maybe even their companies, from the ground up? Janet Kestin and Nancy Vonk’s answer is that women need to start breaking the largely unspoken rules of business they’ve always tacitly accepted. Darling will spark a new thread of conversation about women in the workplace—one that’s about new strategies for every woman with ambition who is moving (and looking) forward—with motherhood not a roadblock but an unfair advantage.
Chinese Summary/中文概要： 《亲爱的，你不能两全其美》出自一支屡获殊荣的广告创意团队之手，给女性在工作领域有创意，新鲜，却也相当诚恳的建议。珍妮特•凯斯特和南希•冯科在成就事业的过程中不走寻常路。作为多芬的两位领导者，他们拒绝对自己的产品进行修图，打光或对模特化妆。在重塑品牌的几年间，他们同时也对自己工作的方式进行了重新思考。大多数女性也被同样的问题绊住，我们满足不了工作对我们的期许，往往把事情搞砸。
《亲爱的，你不能两全其美》给那些想往前一步却不知从何开始的女性指了一条明路。在不同产业，不同等级的女性该如何真正改变既定的现状，甚至从根本上改变她们所在的公司？珍妮特和南希的答案是打破公司中心照不宣的陈规，使得有抱负的女性们能一展身手，使已为人母的女性也并不感到事业受到了牵绊。（XAT）
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Format:TRADE PAPERBACK
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