DO PURPOSE: WHY BRANDS WITH A PURPOSE DO BETTER AND MATTER MORE
Book ID/图书代码： 12773914B69442
English Summary/英文概要： The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies have a reason to exist over and above making a profit: They have a Purpose.
Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture.
In Do Purpose, David Hieatt offers insights on how to build one of these purpose-driven companies. You know, those rare brands we all fall in love with. The crazy ones that don’t just make something, but change something as well.
Chinese Summary/中文概要： 世界上最重要的品牌总是能让我们感受到一些东西。它们让我们有所感悟，是因为它们有想要改变的东西。而作为消费者的我们，则希望能够参与到那份改变之中。这些公司有理由存续下去而非仅仅创造利润：它们有它们存在的意图。
没错，我们会喜欢它们创造的商品。但我们最喜欢的或许还是它们正在引领的改变。
意图有时候强大到令人难以想象。它能够带来战胜不可能的强大力量。它能讲述你的故事，它能打造你的团队，它还能定义你的文化。
在《意有所图》一书中，大卫•希特将带领读者们深入了解如何打造一家由“意图”驱动的公司。也就是我们都知道的那些让人情不自禁爱上的“稀有”品牌。那些疯狂的品牌不仅仅是在制作产品，它们是在改变世界。（DC）
Awards/获奖情况：“大卫•希特向这个充满”平庸“品牌的世界证明了真正意图背后的强大力量。在这一领域，再没有比他更专业的人了。”
理查德•里德，Innocent Drinks成立者之一，“这是一本非常棒的书籍，它揭示了商业成功的一大秘密：做你所爱的事情，你将不再需要花费生命中的另一天去工作。”
’David Hieatt is the man who proved to a world full of shallow brands the benefits of having a real purpose. There is no greater expert on the matter.’
Richard Reed, co-founder Innocent Drinks
’A wonderful book that reveals one of the secrets of business: do something you love and you’ll never have to work another day in your life’
About the Author/作者介绍： 大卫•希特曾被成为是一名市场奇才。离开盛世广告后，他在过去的十年间将Howies公司打造成了最具影响力的活跃运动品牌。将这一品牌出售给Timberland公司后，他参与成立了The Do Lectures，这一平台曾被《卫报》票选为世界十佳创意盛典。近来，大卫在他的家乡卡迪根开始了Hiut Denim牛仔品牌。这一小镇以往是英国最大的牛仔工厂镇。大卫在互联网上有一群忠实的粉丝，他本人也曾在苹果、谷歌及许多其他顶级公司进行过演讲。在2010年，他自己出版了The Path of a Doer（《实干家之路》）。David Hieatt has been described as a marketing genius. After leaving Saatchi and Saatchi, he built Howies into one of the most influential active sports brands of the last decade. After selling it to Timberland, he co-founded The Do Lectures. It was voted in the Top Ten ideas festivals in the world by The Guardian. More recently he started Hiut Denim in his home town of Cardigan. A town that used to have Britain’s biggest jeans factory. David has a cult internet following, and has spoken at Apple, Google, and many other top companies. In 2010 he self-published The Path of a Doer.
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：Italian, Thai
原文第一章内容：暂无
手稿：暂无
大纲：暂无