THE MICHELIN MEN: DRIVING AN EMPIRE

Book ID/图书代码： 06545004B09213

English Summary/英文概要： This is the remarkable story of how two brothers - Edouard and Andre Michelin - turned a sleepy, family tyre firm in the heart of rural France into one of the most innovative and successful industrial empires in the world. Edouard, a landscape painter at the Ecole des Beaux Arts, displayed an engineering genius for tyre-making and product innovation, whilst Andre, trained as an engineer, displayed a creative genius for advertising and marketing. Together they kick-started the world motor industry and created a tourist industry around the motor car and their now legendary "Michelin Guides". The Michelin history, as described here by Herbert Lottman, reveals insights into the development of this remarkable business.

Chinese Summary/中文概要： 这是关于两兄弟的精彩故事——爱德华(Edouard)和安德烈．米其林(Andre Michelin)——把法国乡村中心一个濒临倒闭的家庭轮胎公司发展为一个世界上最具创新和成功的工业帝国。爱德华是一个美术学院的风景画家，他驾轻就熟显示出一种轮胎制造和产品创新的工程天才，而安德烈，一位训练有素的工程师，显示出广告和营销创意的天赋。他们一起开启了世界汽车行业并因此创造了他们的经典传奇系列书－”米其林旅游指南“。米其林的历史由作者赫伯特．洛特曼(Herbert Lottman)所描述，揭示商业发展的非凡本质。(LNL & CK)

Awards/获奖情况：“一个有趣的历史。。。本书非常有可读性，并描述这个行业令人惊讶的内部运作内容。。。也没有忽视米其林欠缺的一些素质。”－列入《出版人周刊》的2003年度图书奖

“这是一个吸引人的小说读物：一个不仅是法国公司的历史故事，更是整个法国骄傲的故事。。。很值得拜读。”－迈克尔．斯卡平克，《金融时报》

“这个历史的小故事生动的描写了那个时代的激烈竞争和大人物——有关两个从法国乡下来的优质兄弟——他们的成就影响到现代交通的一切。”－马修．卡明斯基，《华尔街日报》

“提供很多有趣的细节让人一直想继续读下去，读后让人如沐春风。。。洛特曼描述了法国最成功、最隐秘的、跨国的。。。是文化历史一个奇特的部分。”—大卫．考维德，《独立报》

"这本书最精彩的部分就是说起两个米其林兄弟……米其林男人如此迷人。”－凯伦．菲利普斯,《每日电讯报》

"An intriguing history... his readable account is surprisingly detailed about the inner workings of the business... does not neglect Michelin’s less attractive qualities." －Listed in Publishers Weekly- Books of the Year 2003

"This is an absorbing, novelistic read: a story not only of a French company but also of French pride... Well worth a detour." －Michael Skapinker, Financial Times

"The historical vignettes manage to bring to life a time whose fierce competition and big personalities - not least two idiosyncratic brothers from provincial France - did so much to shape how we move around today." －Matthew Kaminski, Wall Street Journal

"Provides enough fascinating detail to keep the pages turning comfortably, giving a ride as smooth as a set of snuggly fitting X-radials...Lottman’s account of France’s most successful, most secretive, multinational... is a quirky slice of cultural history." －David Coward, The Independent

"The book takes off when it get to the story of the two Michelin brothers... the Michelin men are fascinating." －Karen Phillips, The Daily Telegraph

About the Author/作者介绍： 赫伯特．洛特曼(Herbert Lottman)是欧洲《书商》和《出版人周刊》的记者。他是许多成功书籍包括《罗斯才尔德家族的回归》（I.B.出版公司出版）和《加缪的传记》《福楼拜和朱尔斯．凡尔纳》的作者。他住在巴黎。

HERBERT LOTTMAN is the European correspondent for ’The Bookseller’ and ’Publisher’s Weekly’. He is author of numerous successful books including ’Return of the Rothschilds’ (I.B.Tauris) and biographies of Camus, Flaubert and Jules Verne. He lives in Paris.

Format:HARDCOVER

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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