BEYOND LEARNING OBJECTIVES: DEVELOP MEASURABLE OBJECTIVES THAT LINK TO THE BOTTOM LINE
Book ID/图书代码： 11724014B70082
English Summary/英文概要： A learning objective is a statement that describes expected outcomes of a learning event. A seemingly simple concept, it is extremely important in the process of developing effective learning programs. The classic idea of learning objectives consist of three parts: performance, conditions and criteria. In "Developing Learning Objectives", authors, Jack J. Phillips and Patricia Pulliam Phillips, link learning objectives to program return on investment (ROI)."Developing Learning Objectives" expands the classic components of learning objectives from three to six parts: project scope, the four levels of learning (training evaluation, reaction, learning, behavior), results, and the Phillips ROI. With this book, readers will be able to write specific and meaningful learning objectives that address all six components. Additionally, the methodology will enable stakeholders in the learning process to design learning programs, facilitate learning events, and make decisions regarding business impact.
Chinese Summary/中文概要： 学习目标是描述一个学习活动的预期结果的声明。一个看似简单的概念，但是在制定有效的学习计划过程中极为重要。 学习目标的经典理念包括三个部分：性能，条件和标准。在“开发学习目标”中，作者杰克•J•菲利普斯和帕特里夏•普利亚姆•菲利普斯将学习目标链接到投资项目回报率（ROI）上。“开发学习目标”从三至六个部分展开学习目标的经典成分：项目范围，学习的四个层次（培训评估，反应，学习，行为），结果和菲利普斯的投资回报率。有了这本书，读者将能够从六个组成部分写出具体的，有意义的学习目标。 此外，该方法将使利益相关者在学习过程中设计学习方案，方便的学习活动，并做出影响就业的决定。(LNL)
Awards/获奖情况：在今天的经济中，如果你的程序不能被证明直接影响底线的战略目标，你和你的项目风险将被列为濒危物种。这本书通过提供设计，交付，并证明你程序的战略价值的一步步的工作簿，来超越学习目标。使用这本书来增加获得或保持一席之地的可能性。——格雷顿•道森;全球培训系统总监;会议专业人员国际（MPI）
杰克和帕蒂为目标所做的相当于面包对于三明治的贡献——以一种可管理的，方便的方式将所有方法糅合在一起。读者只要吸收杰克和帕蒂智慧的一小块， 消化他们的洞察力以滋养忽略知识的身体：开发目标。《超越学习目标》提供了了精神食粮。——伊莱恩；落潮联营公司;ASTD手册在职学习专业的编辑
In todays economy, if your programs cannot be be shown to directly affect bottom-line strategic objectives, you and your progam risk being categorized as an endangered species. This book moves beyond learing objectives by providing a step-by-step workbook for designing, delivering, and proving the strategic value of your programs. Use this book to increase the probability of gaining or keeping a seat at the table. --Graydon Dawson; Director of Global Training Systems; Meeting Professionals International (MPI)
Jack and Patti have done for objectives what bread does for a sandwich--put it all together in a manageable, convient way. The reader consumes bite size pieces of jack and Patti’s wisdom and digests their insight to nourish an ignored body of knowledge: developin objectives. Beyond Learning Objectives provides much food for thought. --Elaine Beich; ebb associates; Editor, ASTD Handbook for Workplace Learning Professionals
About the Author/作者介绍： 杰克•J•菲利普斯和帕特里夏•普利亚姆•菲利普斯是工作场所的学习和培训评估领域的世界知名的专家。他们持有该领域的博士学位，作者最引人瞩目的是在展示学习和培训计划以及商业和底线之间最直接联系方面的工作——投资回报率（ROI）。Jack J. Phillips and Patricia Pulliam Phillips are world-renowned experts in workplace learning and training evaluation. Holding doctorates in the field, the authors are most noted for their work in demonstrating a direct link between learning and training initiatives and business and bottom-line results--the return on investment (ROI).
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