ESSENTIALS OF ENTREPRENEURSHIP: EVIDENCE AND PRACTICE
Book ID/图书代码： 04289514B70153
English Summary/英文概要： Entrepreneurs are, in essence, individuals who take action to convert their ideas into reality. Doing so involves completing many steps; Robert Baron describes these steps, and provides guidance for performing them successfully. To do so, it incorporates several features: the information presented is based on current evidence, rather than ’informal knowledge’ or comments of specific entrepreneurs the focus is primarily on the essentials - the issues and topics most central to the field the book does not assume extensive knowledge of basic management disciplines, and so is accessible to readers with a wide range of backgrounds. The practice of entrepreneurship, too, is fully represented, and is emphasized in special sections that highlight what entrepreneurs actually do, or perhaps should do, to attain success. Presenting a concise, current overview of entrepreneurship both as an academic field and an important business activity, this text is ideal for use in undergraduate and MBA level introductory entrepreneurship courses in business schools as well as in engineering, science and social science programs.
Chinese Summary/中文概要： 企业家在本质上是采取行动把他们的想法变为现实的人。要做到这一点需要完成一些步骤。罗伯特•巴伦描述了这些步骤，并提供了成功执行它们的指导。它包含了几个特点：给出的信息是基于当前的证据而不是“非正式知识”或具体企业家的意见，它的重点主要放在必要条件上——该领域最核心的问题和主题，理解本书并不需要拥有基础管理学科的丰富知识，所以有着任何背景知识的读者都可以理解它。创业的实践也充分展示了，并在特殊的章节强调了企业家要获得成功实际上做什么，或者应该做什么。该书为无论是学术领域还是重要的商业活动呈现了针对当前创业的简洁概述，本书对于本科学生或者商学院的MBA入门级创业课程以及工程，科学和社会科学课程来说是理想的教科书。(LNL)
Awards/获奖情况：“这是有史以来出版的最好的创业书籍之一。它具有文学气息，是最新的，并且充满迷人的小插图。所有的观众，这是有史以来出版的最好的创业书籍之一。它具有文学气息，是最新的，并且充满迷人的小插图。所有的观众，无论是潜在的企业家，决策者，学生还是教育工作者，都应阅读并听取其意见。”——尼科斯•尼克拉乌，塞浦路斯大学， 塞浦路斯和卡斯商学院，城市大学，英国
“巴伦一直被认为是企业家思维领域的专家。这一专长展示了他对创业要领的巧妙处理。他以明确和有用的方式穿插了关于创业思维的先进知识，并提供了实用的建议。”——-罗伯特•米切尔，加拿大西安大略大学
’This is one of the best entrepreneurship books ever published. It is embedded in the literature, up to date, and full of fascinating vignettes. All audiences, This is one of the best entrepreneurship books ever published. It is embedded in the literature, up to date, and full of fascinating vignettes. All audiences, whether potential entrepreneurs, policy-makers, students, and educators, should read and heed its advice.’ --- Nicos Nicolaou, University of Cyprus, Cyprus and Cass Business School, City University, UK
’Baron has long been recognized as an expert in the area of entrepreneurial thinking. This expertise shows in his artful treatment of the essentials of entrepreneurship. In a clear and helpful way, he punctuates state-of-the-art knowledge about entrepreneurial thinking with practical, hands on recommendations for doing.’ --- J. Robert Mitchell, University of Western Ontario, Canada
About the Author/作者介绍： 罗伯特•A•巴伦是创业界的布兰妮，美国俄克拉荷马州立大学是商业学校里的布兰妮。
Robert A. Baron, Spears Chair of Entrepreneurship, Spears School of Business, Oklahoma State University, US
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