BRANDING CHINESE MEGA-CITIES: POLICIES, PRACTICES AND POSITIONING
Book ID/图书代码： 04289514B70377
English Summary/英文概要： This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the ’societal forces’ that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally. Scholars and advanced students in areas of business, marketing, geography, political science and urban studies will find this book invaluable. The book will also be of interest to qualified practitioners with responsibilities in city branding and promotion, regional innovation and growth strategies, city planning and city architecture, and those involved in destination marketing and promotion activities.
Chinese Summary/中文概要： 这本书提供了一个品牌化中国特大城市的概述以及政策，做法和定位策略的理论概念。这本跨学科本书详细介绍了中国特大城市发展的经济，文化和社会背景，并提出了城市治理和发展战略的机制。其中，主要讨论了相对于世界其他地区，中国城市品牌化和发展的当代实践。包括利益相关者和行动者参与城市品牌化的方式；“社会力量”影响城市品牌化的过程；城市参与国际竞争的方式；以及特大城市如何打造品牌来有策略地全球性定位自己。商业学，市场营销学，地理学，政治学以及城市研究领域的学者和优秀学生会发现这本书非常宝贵。城市品牌塑造与推广，区域创新和增长战略，城市规划和城市建筑方面的合格从业人员，和那些参与目的地市场推广及宣传活动的人也会对这本书有兴趣。(LNL)
Awards/获奖情况：伯格和卜玖勒成功组建了一部发人深省的书，揭示了城市品牌的理论和实践，揭示了城市定位的机制。 中国的焦点是刺激，但其影响远远超过中国的特大城市和所有城市。这本书立足于东西方会面的交叉口，帮助读者能从两者都学习，并且城市品牌的课程是重要的，及时的和有益的。——米哈里斯柯博士 ，英国莱斯特大学
’Berg and Bjorner have succeeded in putting together a thought-provoking volume that sheds light on the theory and practice of city branding and reveals the mechanics of city positioning. The focus on China is inciting but the implications extend well beyond Chinese mega-cities to all cities everywhere. The book stands on the crossroad where East and West meet, helping the reader learn from both; and the lessons for city branding are important, timely and rewarding.’ --- Dr Mihalis Kavaratzis, University of Leicester, UK
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