TOUCH: FIVE FACTORS TO GROWING AND LEADING A HUMAN ORGANIZATION
Book ID/图书代码： 04003014B70564
English Summary/英文概要： For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce:
Hiring is done by automated keyword searches.
Offices have regressed to sterile, highly controlled environments.
Staff rely exclusively on template responses.
Websites are designed for search engines, not people.
Leaders are focusing on arbitrary and antiquated "best practices."
In a world filled with complicated web forms and digital marketing services, we have lost the "human" element in how we run our organizations. TOUCH will identify these problems in stark terms, then provide business leaders in all types of organizations — private to public sector, small to enterprise business — with real-world, tested solutions.
Chinese Summary/中文概要： 不论是好是坏，数码商业都已经深深地改变了组织机构雇佣员工、定位市场服务和与股东们交流的方式。然而问题是，当我们用科技更有效地与人们联结时，我们丢失了我们的人性---那个人与人交流过程中最为至关重要的一点--同时也是一切商业的推动引擎：如今的招聘已经有关键字搜索自动完成，办公退回到了毫无生气却又高度集权的状态之中。
员工们只依赖于模板化的回应方式。网站的设计以搜索引擎为导向，没有领导者再去关注任意性的或是已经过时的“最佳实践方式”。
在一个充满着复杂网络模式和数字化市场服务的时代，我们失去了经营中的人性元素。《触摸》将用最朴实的方式为我们指出这些问题，随后为各种组织中的商业领导者们---不论是私人还是公共机构，不论是小公司还是大企业---以真实世界的切实解决之道。（DC）
Awards/获奖情况：
About the Author/作者介绍： 托德•马芬是Q Digital公司的主席,这是一家数字化市场公司，主要方向为为在线品牌创造人性化体验经历。他每年在40余个会议上进行演讲。作者现居温哥华。
马克•布利维斯是 FullDuplex.ca的主席，这是一家致力于提供综合数字化交流和在线声誉管理的公司。他还领导有一个团队，进行在线信息及其交互作用对于引导公众舆论观点所起作用的研究。作者现居渥太华。
Tod Maffin is president of engageQ Digital, a digital marketing firm specializing in creating human experiences for brands online. He speaks to more than forty conferences a year. He lives in Vancouver.
Mark Blevis is president of FullDuplex.ca, a firm which specializes in integrated digital communication and online reputation management. He also heads a team that researches the role of online information and interactions in shaping public opinion. He lives in Ottawa.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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