STICKY BRANDING: STAND OUT, ATTRACT CUSTOMERS, GROW A STICKY BRAND

Book ID/图书代码： 04003014B70574

English Summary/英文概要： Growing a sticky brand makes your company stand out like an orange tree in an evergreen forest. It draws your customers to you; they’ll understand what makes your company unique, and they’ll choose it first. Growing a sticky brand creates a distinct competitive advantage.

The challenge is that mid-market companies don’t have endless marketing budgets and resources to advertise and grow brands like the big guys. They don’t buy ads in the Super Bowl or rely on massive sales forces. Mid-market companies innovate to stand out.

But the few that commit to the journey are rewarded. Growing a sticky brand generates more customer demand, higher profits, and reduces competition. Your customers will come back again and again, because they’re fans. And the competition will avoid you, because it’s hard to compete against a company with a sticky brand.

Chinese Summary/中文概要： 《魅力品牌术》将让你的公司像一片青葱森林中的橘子树一般脱颖而出。它将帮助你吸引顾客；他们会明白你的公司的特别所在，从而优先选择。发展魅力品牌将会为你打造独一无二的竞争优势。

中间市场缺乏不断的市场目标，也没有像大公司一样有着充足的资源去进行广告，打响品牌知名度，这是我们当前的挑战。中型公司不会花钱去购买广告，也不会依赖于巨大的消费力群体。中型公司通过创新来让自己脱颖而出。

然而致力于此的公司却极少能够收到回报。发展魅力品牌会产生更大的客户需求、更高的利润同时减少竞争。你的客户们会一次次回来，因为他们迷恋你的产品。竞争也将离你远去，因为与具有品牌吸引力的公司竞争绝非明智之举。（DC）

Awards/获奖情况：

About the Author/作者介绍： 杰弗瑞•米勒是一名品牌策略师，同时也是“魅力品牌”---多伦多一家品牌策略咨询公司的主席。他帮助中型企业通过培养具有魅力和吸引力的品牌，去又好又快的发展。作者现居米西索加。

Jeremy Miller is a brand strategist and the president of Sticky Branding, a strategic brand consultancy based in Toronto. He helps mid-market companies sell more, faster by growing their businesses into sticky brands. He lives in Mississauga.

Format:电子手稿

Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE

Complex/Traditional Chinese/繁体中文：AVAILABLE

Sales in other countries/其他国家销售情况：

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