CHEAPONOMICS: THE HIGH COST OF LOW PRICES

Book ID/图书代码： 11708114B70666

English Summary/英文概要： Do you really think you are getting a good deal when given that free mobile phone for switching service providers, if a multinational retailer undercuts its competitors or by the fact that food is relatively cheaper today in many countries than ever before?

Think again! As Michael Carolan clearly shows in this compelling book, cheapness is an illusion. The real cost of low prices is alarmingly high. It is shown for example that citizens are frequently subsidising low prices through welfare support to poorly-paid workers in their own country, or relying on the exploitation of workers in poor countries for cheap goods. Environmental pollution may not be costed into goods and services, but is paid for indirectly by people living away from its source or by future generations. Even with private cars, when the total costs of this form of mobility are tallied it proves to be an astronomically expensive model of transportation. All of these costs need to be accounted for.

The author captures these issues by the concept of "cheaponomics". The key point is that costs and risks are socialised: we all pay for cheapness, but not at the point of purchase. Drawing on a wide range of examples and issues from over-consumption and waste to over-work, unemployment, inequality, and the depersonalising of communities, it is convincingly shown that cheapness can no longer be seen as such a bargain. Instead we need to refocus for a better sense of well-being, social justice and a balanced approach to prosperity.

Chinese Summary/中文概要： 你真的认为你获得一个很好的协议时，切换运营商提供的免费的手机，如果一个跨国零售商削弱其竞争对手是因为在许多国家的粮食比过去的任何时候都便宜这一事实？

再想想！正如迈克尔•卡罗兰清楚地表明在这个引人注目的书中，便宜是一种幻觉。价格低的实际成本是高得惊人。结果表明，例如，公民通过公益支持频繁补贴低廉的价格在自己的国家低工资工人，或依赖于工人的在贫穷国家的廉价商品的开发。环境污染可能不会进入成本核算的商品和服务，而是由远离生活来源的人或后人支付的间接影响。即使有私家车，当这种形式的流动性的总成本相吻合它被证明是运输的天文数字。所有这些费用都需要进行会计处理。

笔者通过“便宜化”的概念抓住了这些问题。关键的一点是，成本和风险社会化：我们都买便宜的东西，但不是在购买点。在广泛借鉴了例子和问题过度消费和浪费的工作，失业，不平等例子和问题，社区的失去个性，它有力地表明，廉价，可以不再被视为这样的交易。相反，我们需要重新调整为一个更好的有幸福感，社会正义和繁荣的一种平衡的方法。(LNL)

Awards/获奖情况：内容:

1。自由企业，社会主义，以及便宜化 1：便宜。2：你买电脑但别人为它支付3。免费塑料袋（和其他昂贵的短暂的商品）4：廉价食品的2部分的成本高：便宜的经济和社区5：实际成本的汽车6。零售浓度和最低的价格……但代价是什么呢？7：3部分工作越少：过渡到负担。8：安慰的生产主义的僵尸。9：真正的繁荣是无价的。10：十条建议为商品，负担得起的，以及提供者。

Contents:

1. Free Enterprise, Socialism, and Cheaponomics Part 1: Cheap Stuff 2. You Bought that Computer but Someone Else Paid for It 3. Free Plastic Bags (and Other Costly Ephemeral Commodities) 4. The High Cost of Cheap Foods Part 2: Cheap Economies and Communities 5. The Real Cost of Automobiles and Car-munities 6. Retail Concentration and Rock-bottom Prices…But at What Cost? 7. Working Less for More Part 3: Transitioning toward Affordability 8. Comforting the Productivist Zombie 9. Real Prosperity is Priceless 10. Ten Recommendations for the Good, Affordable, and Affording

About the Author/作者介绍： 迈克尔卡罗兰教授是美国科罗拉多州立大学社会学的主席，他是几本书的作者，其中包括“廉价食品”的真实成本，“食品和农业社会学中”，“回收食品安全”和“社会和环境生态问题”的务实的解决方案”。

Michael Carolan is Professor and Chair of Sociology at Colorado State University, USA. He is the author of several books, including "The Real Cost of Cheap Food", "The Sociology of Food and Agriculture", "Reclaiming Food Security" and "Society and the Environment: Pragmatic Solutions to Ecological Issues".

Format:

Rights Status/版权销售情况：Simplified Chinese/简体中文：不确定

Complex/Traditional Chinese/繁体中文：AVAILABLE

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