THE LAW AND REGULATION OF FRANCHISING IN THE EU
Book ID/图书代码： 04289514B70855
English Summary/英文概要： Key features of this detailed and insightful work include: Practical analysis from a leading authority in the field of franchising. Examination of the impact of both franchise specific and general commercial law upon use of franchising in the EU. Comparative legal analysis of the law of England, Germany, France, the US and Australia. Carefully constructed proposals for a franchise directive in the EU based on the vast experience of the author. A draft text for the proposed directive. The Law and Regulation of Franchising in the EU provides an in-depth analysis of the regulatory environment for franchising in the EU. Franchising in the EU comprises nearly 10,000 franchised brands and over A215 billion (US$300 billion) turnover per annum. However, compared to its scale in the US and Australia, franchising is not realising its full potential in the EU and the author points to the lack of homogeneity across members states as a large part of the problem. The book concludes by arguing for the adoption of a draft directive, and proposes a draft directive, which promotes market confidence in franchising, provides pre-contractual hygiene and imposes a mandatory taxonomy of rights and obligations. This highly topical and comprehensive work will appeal to franchise lawyers and franchise academics as this is the first book that analyses the impact of EU and member state law upon the use of franchising in the EU.
Chinese Summary/中文概要： 《欧盟特许经营权法律法规》是本内容详实，颇有见地的书籍，特许经营权领域的权威人物马克•艾贝尔在书中与读者分享了许多实用的分析案例，专用及普遍特许经营权法律法规在欧盟中的使用，以及英国、德国、法国、美国和澳大利亚法律的综合比较分析，书中还结合了许多作者自身的经历，共同构建了这本欧盟特许经营权运用指导草本。《欧盟特许经营权法律法规》深入地分析了欧盟特许经营权的常规环境。欧盟中有10000余个特许经营品牌，每年会带入3000亿美元的营业额。但是，与美国和澳大利亚比起来，欧盟的特许经营权收入并没有发挥其所有的潜力，马克指出成员国间的巨大差异是根本问题。本书对这些问题给出了许多有建设性的建议，例如增强特许经营权的市场信心，提供签约前卫生检疫，加强权利和义务的强制分类。《欧盟特许经营权法律法规》是第一本分析欧盟和成员国法律对特许经营权在欧盟中应用所产生的影响的书籍，必会引起特许经营权相关律师和学者的广泛关注。（XAT）
Awards/获奖情况：“马克•艾贝尔在书中指出欧盟特许经营权市场并没有发挥其潜力，他分析了特许经营权的历史法律和经济基础，存在风险以及授予特权人和特权经营人之间的关系，将欧盟的特许经营状况与在此领域已高度发展的美国和澳大利亚比较，最后为欧盟存在的问题提出了指导性意见。这本书以其详实的内容和综合的研究为特许经营权领域做出了莫大的贡献。”——格瑞汉姆•坎宁安，律师，汉德维科’Mark Abell’s book argues that the European franchising market fails to reach its potential as it remains unregulated. He supports this by analysing the historical legal and economic basics and risk/attraction profiles of franchising to franchisors and franchisee, compares the European situation to the highly developed regulatory regimes in the USA and Australia, and moves through to proposing and drafting a new EU directive to bring greater certainty and stability to cross border franchising in the EU. Comprehensively researched and very detailed, this book is a worthy contribution to the literature on the subject.’ --Graham Cunningham, Barrister, Hardwicke
About the Author/作者介绍： 马克•艾贝尔，英国伦敦法律公司合伙人。Mark Abell, Partner in a law firm in the city of London, UK
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