VISUAL METHODOLOGIES(3RD EDITION)

Book ID/图书代码： 10350014B71309

English Summary/英文概要： The Third Edition of An Introduction to Researching with Visual Materials, a bestselling critical introduction to the study and analysis of visual culture, has been fully revised and updated. Each chapter retains its rigorous examination and demonstration of an individual methodology, while continuing to be clear in structure and lucid in style. Reflecting changes in the way society consumes and creates its visual content, new features include:

•A Companion Website featuring additional examples of digital and social media, and moving images
•Pedagogical enhancements including full color images, extended further reading, and updated case studies and visual examples
•An additional chapter and expanded coverage on social and new media, and more information on mass media in general (TV, Print, Broadcasting)
•An expanded focus on how each method can be used in relation to a range of different visual materials
•An additional chapter on how to use visual materials for research and the presentation of research findings

A now classic text, the book appeals to undergraduates, graduates, researchers and academics in all subjects looking to understand and clearly grasp the complex debates and ideas in visual analysis and interpretation.

Chinese Summary/中文概要： 《视觉方法论》（第三版）经过完全的修正和更新，非常详细清晰地介绍了视觉文化的学习和分析方法。每个章节都包含严格的考试流程和个人方法论的示范，在结构和风格上也非常清晰易懂。书中还介绍了社会消费方式和视觉内容的改变，新的亮点如下：

•另附有网站，介绍电子和社交媒体，以及动态图像实例 •此书教学上的进步包括全彩图像、拓展阅读、更新的案例学习和视觉实例

•另附一个章节介绍全新的社交媒体和一般大众媒体的更多信息（电视、印刷品、广播）

•新增章节聚焦每一个方法是如何应用在相关不同的视觉材料中的

•新增章节介绍如何在调查和调查结果展示中利用视觉材料 这本经典书籍非常吸引此领域期望理解视觉分析和阐述中的复杂命题和理念的大学生、毕业生、调查者和学者。（XAT）

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