TARGETED: HOW TECHNOLOGY IS REVOLUTIONIZING ADVERTISING AND THE WAY COMPANIES REACH CONSUMERS
Book ID/图书代码： 00431014B72331
English Summary/英文概要： A split second is all it takes to reach the right consumers.
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t be fooled—online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.
Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes—examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
- See more at: http://www.amacombooks.org/book.cfm?isbn=9780814434994#sthash.2JYWlkSU.dpuf
Chinese Summary/中文概要： 吸引消费者只需要一瞬间。
易使人上当的电视广告和时尚杂志利用弹出的网站和互联网搜索以相对温和的广告方式传播。但是，不要被愚弄，在线广告正在迅速增长。 它以接近20％的复合年增长率增长，目前是美国的第二大广告渠道。
部分历史，部分的指南，部分预测未来，《有针对性的》讲述了企业，个人和推动这场革命的创新的故事。它将读者带至幕后——探查数字广告的增长，其巨大的潜力，并且正在永远改变游戏的技术。 一路领先的实时竞价为广告客户提供广告定位和衡量其成效的前所未有的精度。
从关键字的微市场和广告投放系统到聚合虚拟观众和新的商业模式，《有针对性的》席卷范围并清除技术的复杂性。对于任何热衷于在广袤的和不断变化的互联网世界寻找与联系客户的人来说，这都是一个重要的资源。
更多信息请访问http://www.amacombooks.org/book.cfm?isbn=9780814434994#sthash.2JYWlkSU.dpuf(LNL)
Awards/获奖情况：
About the Author/作者介绍： 迈克•史密斯是赫斯特杂志数字媒体的副总裁，负责支持在线广告的创建和交付平台。他也是Forbes.com的前任总裁，他是在数字出版领域公认的思想领袖。
MIKE SMITH is a vice president at Hearst Magazines Digital Media, responsible for the platforms that support the creation and delivery of online advertising. Previously president of Forbes.com, he is a recognized thought leader in digital publishing. - See more at: http://www.amacombooks.org/book.cfm?isbn=9780814434994#sthash.2JYWlkSU.dpuf
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：不确定
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