THE MECHANISM OF MIND

Book ID/图书代码： 11340014B72735

English Summary/英文概要： “Freddie was designed as a space age pet for modern living. He is a small black sphere which is completely smooth on the outside. When Freddie is kicked he starts to roll about. To stop him you kick him again. Whenever he comes up against an obstacle he just backs away, moves along it or just changes direction as he feels inclined. The purpose of Freddie is to provide intelligent animation without the owner having to feed him, look after him or take him round the lampposts every evening.”
Freddie’s image is so intriguing that we find ourselves smiling, but not at the implication that our lives might well be similar to his own. When it comes to our mind, to our way of thinking, we resent being told that our mental processes are mechanical, and that there is no separate self or agent initiating or directing our thoughts.
Though Dr. de Bono is a physician and is currently working in the Department of Investigative Medicine at Cambridge University, England, he uses no monkeys, rabbits, rats or electronic brain probes to make his case. He seeks to convince us with models made from pins, lights, switches, blocks, jelly, water and other equally familiar materials.
Put some table jelly in a shallow dish; now spoon some hot water onto the jelly and then pour the water off: as the water melts the jelly, it creates channels. As more water is spooned onto the jelly, the patterns become more diverse and intricate. But soon, no matter where you pour it, most of the water will flow through the channels already created, thereby making these channels deeper and ensuring that any additional water will flow through them. Think of the jelly as the memory surface of the brain, and the channels as memories or associations. The flow of water through these channels is the “interpretation and recording of incoming information. . . the main point is that there is flow, and that the flow is dictated by the contours of the surface.”
In other words, the past shapes the present. But what about new ideas and perceptions? Can we receive them without their being processed by the various patterns which have accumulated through suggestion and repetition, or are we doomed to a constant repetition of past thoughts and perceptions (as the jelly model indicates)? The answer seems to demand a more precise study of the mechanics of the human mind, of the way it is “kicked” in and out of action by influences from outside as well as from within.

Chinese Summary/中文概要： 本書主要談大腦的思維過程。大腦並不難理解，恰恰相反，它很簡單。問題常常複雜化，這是由於人類具有精巧遊戲的能力。他們不是力圖使事物明瞭，而往往是利用自己的才能建立起一個使問題曖昧複雜繁瑣的思維體系。很顯然，人類在有能力進行這種概念遊戲的同時，又受到它的制約。本書的前半部分著重探討大腦的系統結構，從簡單的各個單位到組成大腦機制的組織結構，逐一分階段進行系統考察。本書後半部分主要談頭腦哦機制即頭腦是如何工作的。為什麼它只以一定的方式進行工作？評判它優劣的標準是什麼？此外，還談談思維中不可回避的各種界限問題，思維的四種基本類型，即自然思維、邏輯思維、數學思維和水準思維。(Sandy)

Awards/获奖情况：Ed de Bono may have a bit of a reputation as a ’popular’ and slightly gimmicky psychologist, but I found this book totally inspiring when I first read it as a 20 year old, and its still a great read now. He uses really clear analogies to explain the workings of the mind in a way that makes total sense.

About the Author/作者介绍： 愛德華•德•博諾，博士Dr.Edward de Bono英籍馬爾他人，哲學、醫學、心理學博士，劍橋大學思維基金會主席。
他被譽為20世紀人類思維方式革命性變革的締造者，是創造性思維領域舉世公認的權威，被尊為“創新思維之父”，歐洲創新協會將他列為歷史上對人類貢獻最大的250人之一，德•博諾這個名字已經成為創造力和新思維的象徵。他發明的“水準思考”（Lateral thinking）一詞被收入權威的《牛津英語大詞典》。
德•博諾博士已出版的著作有62種，其代表作《水平思考法》和《六頂思考帽》被譯成37種語言，行銷54個國家。諸多著名跨國公司總裁、三位諾貝爾獎得主及世界各個領域的精英對他的著作推崇備至。
有別于常規的依賴於辯論和推理的邏輯思維解決問題的方法，“水準思考法”、“六頂思考帽”已經成為一種全新的“激發組織成員智力潛能的思維管理工具”。德•博諾的思維訓練在全世界50多個國家的政界、業界和教育界得到了廣泛的推廣和肯定。
受益于這一思維訓練的著名跨國公司包括：微軟、摩托羅拉、松下、麥當勞、IBM、杜邦、波音公司、愛立信、可口可樂、通用、美國標準、聯合科技、柯達、愛普生、諾基亞、美國航空、殼牌石油、雀巢、Fidelity投資公司、NTT（日本）、Mondadorr（義大利）、Statoil（挪威）…… 另外，德•博諾博士的創新思考方法對許多國家學校的思維教育產生重要影響。在美國、英國、日本等50多個國家和地區上萬所學校，開展了他的思維訓練課程。在委內瑞拉，國家立法規定，所有學校每星期必須開設一個課時的博諾思考課。

Dr. Edward de Bono is regarded as the leading international authority in the field of conceptual thinking and also the direct teaching of thinking as a skill. He originated the concept of "lateral thinking," which is now officially recognized in the Oxford English Dictionary-and which contributed to the success of the 1984 Olympic Games. He was a Rhodes Scholar at oxford and has held faculty appointments at the universities of Oxford, Cambridge, London, and Harvard.
He has written twenty-seven books, which have been translated into twenty languages. These include: Opportunities; Lateral Thinking for Management; Future Positive; Atlas of Management Thinking; Wordpower; Children Solve Problems; Tactics: The Art and Science of Success; Conflicts: A Better Way to Resolve Them. He has also made a ten-part BBC series called "De Bono’s Thinking Course" and two other television series.
Dr. de Bono’s instruction in thinking has been sought by many of the largest corporations in USA, Canada, Europe, and the rest of the world. These include: IM, Exxon, Shell, BP, Unilever, Procter & Gamble, Prudential, General Foods, Bell Telephone, Northern Telecom, Monsanto, DuPont, and ICI. He has given seminars all over the world, from Helsinki to Buenos Aires, from Toronto to Tokyo.

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