SOCIAL MEDIA FOR PROJECT MANAGERS

Book ID/图书代码： 11724014B72835

English Summary/英文概要： Why is social media important? What is a microblog, podcast, vodcast, or a wikis, and why do project managers need to know? Communication is a key aspect of project management. Social media, the latest buzzword in the communications industry, is appealing to large and small business alike. . Many companies that initially utilized social media to reach customers and to build their reputations are now expanding its use to internal project management as well. Adapting the use of social media to project management drives efficiencies. Project managers appreciate how the concept of community relates to the overall morale and project success.

Chinese Summary/中文概要： 各种各样的社交媒体工具在对外沟通和管理项目团队里发挥着至关重要的作用。本书为我们阐述了这些日新月异的技术是如何在项目管理过程中大展拳脚的以及它们是如何提高项目经理与他人合作项目的能力。此外，作者还为读者们展示了大量公司和个人使用社交媒体来提升项目成果的案例。(Susie)

Awards/获奖情况：我在大学里教授“项目风险管理”这门课，在参考书的选择上，我总是慎之又慎。当我拿到这本书后，一下子就被吸引住了。这本书虽然页数不多，却包罗万象，为读者提供了很多极具代表性的实例；此外，它还紧扣《项目管理知识体系指南（第四版）》的要求编写，这很适合我们在课堂上使用！——一位大学教授写道

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