BOLT FROM THE BLUE: NAVIGATING THE NEW WORLD OF CORPORATE CRISES
Book ID/图书代码： 04320314B73180
English Summary/英文概要： The headlines are full of stories of corporate disaster and scandal, from the Libor fines to the Deepwater Horizon debacle. The kneejerk reaction is often one of denial when an immediate response is needed from the CEO, who may be balancing the handling of government regulators with the fall-out from real-time social media and its effect on public opinion.
Bolt from the Blue offers essential insights for every CEO, Board of Directors
and Counsel navigating through today’s fast-changing global business environment. Forget about the old crisis manuals, this is about the real dangers facing companies today – the ones they don’t see coming. Using engaging business narratives, this lively and accessible book examines the lessons to be learnt from the mistakes of others, and explains how to get through a regulatory and reputational crisis and come out the other side with both reputation and company intact.
Dealing with such disasters is no longer just a matter for lawyers; Pullen and Donald show why you need the full spectrum of PR, shareholders, stakeholders and government on your side. This is a must-read for executives in all industries.
Chinese Summary/中文概要： 企業碰到危機時該採取什麼行動？
如何在第一時間做出正確回應？
面對變化劇烈的跨國企業與企業合併，你需懂得掌握難以預料之事！
但該怎麼做?我們如何防範未知危機？
麥克．波倫(Mike Pullen)和約翰．波迪．唐納德(John Brodie Donald)以多年諮商及管理經驗，告訴我們危機從何而來？又該如何因應？大企業所帶來的災難及醜聞佔據頭條新聞版面，包括倫敦同業拆息利率(LIBOR)醜聞，以及2010年英國石油公司(BP)墨西哥灣漏油事件，管理階層必需在危機發生後第一時間做出回應，卻都先以否認作為回答。此書提供CEO、董事會、法律顧問必備之洞見，以因應現今全球商業環境。
舊有的危機處理手冊無法預見危機，早已不適用危機四伏的現今。波倫與唐納德透過此書討論供應鏈危機、規則、法律、非政府組織、網路攻擊、說謊員工及告密者等主題，他們檢視別人犯下的錯誤，提出五項危機處理原則，並以實例解釋如何在相同情況下讓企業渡過危機，維護公司完整及聲譽。
五大危機處理原則：
1.在沒完全了解事實前，別否認任何事情。
2.回應時間一定要快過故事散播的時間。
3.帶入客觀專業的諮詢。
4.改變公司政策及企業文化，以免重蹈覆轍。
5.你無法自己洗刷罪名，只有別人能幫你做到。
處理危機不再只是律師的任務，波倫與唐納德告訴你為何還需要公關、股東、公司利益關係人以及政府的支持，這是所有產業的主管必讀之書。(Ramona)
Awards/获奖情况：
About the Author/作者介绍： 麥克．波倫(Mike Pullen)
擔任跨國律師事務所DLA Piper國際貿易部門首長及競爭法領域的一員。專攻歐盟競爭法，在處理歐盟競爭法法規方面有相當豐富的經驗。他曾為許多東歐國家政府申請進入歐盟提供建議，也曾向英國首相幕僚團、英國工業貿易部門、歐洲議會以及美國商務部提供諮詢。
約翰．波迪．唐納德(John Brodie Donald)
擔任the D Group商業發展研究會部門首長，曾與JF資產管理(Jardine Fleming)及ING霸菱集團(ING Barings)合作，在遠東及歐洲金融服務領域擁有超過二十年經驗。
Mike Pullen is head of international trade and a partner in competition law at DLA Piper. He specialises in European Union competition law and regulation and has wide ranging experience in dealing with EU regulation of competition. He advised a number of eastern European governments on their accession to the EU and his views have been sought by institutions around the world including the 10 Downing Street Policy Unit, the Department of Trade and Industry, the European Parliament, and the US Department of Commerce.
John Brodie Donald is head of DGIR, The D Group’s research operation. He has worked as a geopolitical risk consultant with Aegis and later trained as a mediator with both CEDR and FMC. He has over 20 years experience in financial services both in the Far East and Europe, working with Jardine Fleming and ING Barings.
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Complex/Traditional Chinese/繁体中文：AVAILABLE
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