BIG DATA: DOES SIZE MATTER?
Book ID/图书代码： 02000014B73852
English Summary/英文概要： From the first tally, scratched on a wolf bone over 30,000 years ago, to the Large Hadron Collider, which produces 40 million megabytes of data per second, data is big, and getting bigger. It can help us do things faster and more efficiently than ever before. It has made possible scientific and social achievements that would have been impossible just a few years ago. But being too dazzled by the scale, the speed and the geeky jargon can lead us astray. It’s big, but it’s not always clever.
Timandra Harkness cuts through the hype to put data science into its real-life context. Stories, locations and people, plenty of jokes and personal asides bring to life what is essentially a human science, demystifying Big Data, telling us where it comes from and what it can do for us. The book then asks the awkward questions – what can’t it do? What are the unspoken assumptions underlying its methods? Are we being bamboozled by its size, its speed and its shiny technology?
Nobody needs a degree in computer science to grasp what Big Data is all about, what it can do for us – and what it can’t. This book asks you to decide – are you a data point, or a human being?
An irreverent debunking of the hype around Big Data, one that doesn’t ignore its enormous potential or the sheer ingenuity behind it
Introduces the underlying principles of data analysis, in plain language
Packed with intriguing, amusing, touching and alarming human stories both from history and the present day
Invites the reader to make up their own minds about the future, data-driven or not
Chinese Summary/中文概要： 从第一个计数器，到大型强子对撞机， 数据变得越来越大。数据可以帮助我们更快、更高效地工作。它实现了数年前不可能实现的科学和社会进步。然而，面对着越来越大的规模、越来越快的速度，我们有时也会误入歧途。大数据并不总是聪明的。
作者Timandra Harkness透过天花乱坠的宣传，将数据科学置于现实生活中。各类故事、地点、人物、大量的笑话，令原本属于人类科学的“大数据”领域卸下了神秘的面纱，向读者展示了它的起源以及它究竟可以为我们做什么。书中提出了一个尴尬的问题——大数据能做什么？该方式背后不言而喻的假设有哪些？我们是否正在被它的规模、速度和科技所迷惑？
无需计算机科学专业的学位，也能领会“大数据”的意义，以及了解“大数据”的功能，它能做什么，不能做什么。这本书会让你决定——你是一个数据点、还是一个人类？
书中以平实的语言介绍了数据分析的基本原则。
书中包含了历史上及当代的各类有趣的、感人的、令人警醒的故事。
让读者自己决定未来的去向——是否受数据驱动。(LYR)
Awards/获奖情况：Harkness has the perfect combination of wit, charm and statistical insight to crunch big data. It’s the book about stats, life and big data we’ve all been waiting for. (Matt Parker, Stand-up Mathematician)
Harkness raises some very big questions indeed, not just about the grandiose claims of the big data evangelists, but also about how in the age of universal surveillance we can defend the concept of privacy. (The Herald)
A wonderful collection of fascinating data stories, all told in Timandra’s smart and chatty style. But this book also asks the important questions. If big data brings new opportunities, just what are the implications? (Hannah Fry, author and mathematician)
A brilliant guide to our brave new world. (Brian Clegg)
This book is a great read - full of interesting stories and fun interviews. But it is not just another credulous tale of technological wonders - Harkness is suitably sceptical of the hype about data analytics, and serious about the challenges is brings. (David Spiegelhalter, author and mathematician)
About the Author/作者介绍： Timandra Harkness 是一名作家、喜剧演员兼播音员，20世纪末开始从事有关科学、数学以及统计学领域的课题。2010年，她与著名数学家Matt Parker合著并出演了《你的日子到尽头了：死亡数学》，在爱丁堡艺术节大获成功，反响良好，之后又在英国和澳洲其他地方巡演。
此外，Harkness也是BBC广播的常客，经常播报科学纪录片。
Timandra是唯一一位在男性健康杂志以及皇家统计协会杂志上发表作品的喜剧演员。
Timandra Harkness is a writer, comedian and broadcaster who has been performing on scientific, mathematical and statistical topics since the latter days of the 20th Century. In 2010 she co-wrote and performed the hit Your Days Are Numbered: The Maths of Death, with stand-up mathematician Matt Parker, which was a smash hit at the Edinburgh Fringe before touring the rest of the UK and Australia. Science comedy since then includes her current solo show, Brainsex.
She is a regular on BBC Radio, often presenting science documentaries, and is the presenter on BBC Radio 4’s Future Proofing.
Timandra is the only comedian to have had articles published in both Men’s Health and the Journal of the Royal Statistical Society.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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