PACKAGED PLEASURES: HOW TECHNOLOGY AND MARKETING REVOLUTIONIZED DESIRE
Book ID/图书代码： 13560014B73925
English Summary/英文概要： From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction.
In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, cigarettes, movies, recorded sound, and thrill rides brought about a revolution in what it means to taste, smell, see, hear, and touch. New techniques of boxing, labeling, and tubing gave consumers virtually unlimited access to pleasures they could simply unwrap and enjoy. Manufacturers generated a seemingly endless stream of sugar-filled, high-fat foods that were delicious but detrimental to health. Mechanically rolled cigarettes entered the market and quickly addicted millions. And many other packaged pleasures dulled or displaced natural and social delights. Yet many of these same new technologies also offered convenient and effective medicines, unprecedented opportunities to enjoy music and the visual arts, and more hygienic, varied, and nutritious food and drink. For better or for worse, sensation became mechanized, commercialized, and, to a large extent, democratized by being made cheap and accessible. Cross and Proctor have delivered an ingeniously constructed history of consumerism and consumer technology that will make us all rethink some of our favorite things.
Chinese Summary/中文概要： 从糖果到香烟,唱片到过山车,19世纪的后期的科技革命促使人类消费和感官体验生了巨大变革。食物,饮料,和许多其他消费品被大批量生产,装瓶、装罐、压缩、提炼，出新，大量的加剧喜悦,快乐,兴奋，然后上瘾。 在《成套的娱乐》里，Gary S. Cross 和 Robert N. Proctor 深入研究美国历史的一个未知章节, 对于现代消费文化的起源以及技术如何改变了人类的感官体验这些方面有了新的认识。在只有几十年的时间里，垃圾食品，香烟，电影, 录音,和惊险游乐项目带来了一场味觉,嗅觉,视觉,听觉,和感官的变革。包装盒、标签和制管新技术给消费者带来了无限地乐趣，他们可以很容易的打开并享用。制造商生产出高糖分,高脂肪的食物,好吃但不利于健康。机械滚成的香烟进入市场并迅速让数百万人上瘾。还有其他的成套的快乐减少或取代了天然的和社会的乐趣。许多这些新技术也提供了方便有效的药物,提供了前所未有的机遇去享受音乐和视觉艺术,提供了更卫生,多样,营养丰富的食物和饮料。不管是好是坏,整体感觉上变得机械化,商业化,而且,在很大程度上,变得民主化的廉价并更容易让人接近。Cross 和 Proctor 传递了一个巧妙构造地消费主义历史，同时消费科技将使我们所有人重新思考一些我们所喜欢的事情。(LNL)
Awards/获奖情况：“这本书很有说服力的处理现代历史上的一个关键问题:大众市场是如何改变人类经验的？它不仅仅注重广告,还包括一个迷人的勘探技术对产品和包装的影响,以及产生的结果如何改变了感官反应。是一项开创性的工作。” （ Peter N. Stearns,《工业革命世界史》一书的作者)。
“好争辩,刺激,迷人。《成套的娱乐》未掩盖现代消费社会的秘密!” (Hartmut Berghoff,德国历史研究所所长)
当快乐稀缺时,我们不能放纵来满足自己。工业化的出现,成套的娱乐方式，无论是录制音乐或糖果店，都能满足征服的约束, 使我们在跑步机上的欲望上瘾。我们会开心一些或者仅仅是欲望过强吗？我们应该为一些更慢的放弃即时满足的,并反思吗? 在这个成套娱乐的世界里，Gary Cross 和 Robert Proctor 提出关于我们健康和幸福的基本问题。对公共卫生,食品行业的规定,和经济政策的制定这些问题感兴趣的人来说，是一本必读书” (Martin Daunton 剑桥大学)
“《成套的娱乐》奇妙的解释了科技如何改变了我们享受周围世界的方式。通过一系列的案例研究、Cross and Proctor 告诉我们，看到的,听到的,尝到的,和感觉到的方式已经被大规模生产廉价的奢侈品改变了。在这种情况下，他们对现代工业资本主义的影响提出了挑战性问题,作为消费者我们对我们自己该做些什么呢? 快乐和享受的机会不可能更大,这会使我们更快乐吗?”(马太福音希尔顿伯明翰大学)
“非常新颖，让人陶醉的商品世界的旅行,尤其是其无处不在又经过审查的传递系统。这本书本身就是一个成套的快乐,但毫无疑问,它包含健康警告,如果听劝,将挽救无数的生命。”(Iain Boal古根海姆研究员科技)
About the Author/作者介绍： Gary S. Cross是宾夕法尼亚州立大学的现代史特聘教授，许多书的作者,包括《一个全消费的世纪：为什么当代美国商业化获胜？》和《顽皮的人群:二十世纪的娱乐场所》。
Robert N. Proctor是斯坦福大学科学史教授，许多书的作者,包括《种族间卫生学:医学存在于纳粹和无价值判断的科学中吗?》，《现代知识的纯洁和力量》。
Gary S. Cross is distinguished professor of modern history at Pennsylvania State University and the author of many books, including An All-Consuming Century: Why Commercialism Won in Modern America and The Playful Crowd: Pleasure Places in the Twentieth Century.
Robert N. Proctor is professor of history of science at Stanford University and the author of many books, including Racial Hygiene: Medicine Under the Nazis and Value-Free Science? Purity and Power in Modern Knowledge.
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