ADVANCED INTRODUCTION TO ENTREPRENEURSHIP
Book ID/图书代码： 04289514B73937
English Summary/英文概要： Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. Renowned entrepreneurship scholar Robert D. Hisrich provides insights into the venture creation process, as well as the entrepreneur as a person. He outlines the characteristics, motivations and decision-making processes of the entrepreneur in different settings (including businesses, government organizations and non-profits/social enterprises) to provide a comprehensive understanding of the individual who creates a new venture. Key Features include: Insights into how creativity and innovation provide a base for developing an idea A history of the development of entrepreneurship and the changing nature of the entrepreneur A focus on important aspects of a business plan Unique perspectives from corporate executives, entrepreneurs and small business managers Ideas on building a lasting company and/or ending the venture. Offering a concise, accessible and timely introduction to entrepreneurship, this thoughtful book will prove a valuable supplement to advanced students as well as practitioners of entrepreneurship and anyone interested in the field.
Chinese Summary/中文概要： ‘世界各国政府皆认识到创业行为对经济健康和繁荣必要支柱。 而各大院校也纷纷报以开设各类创业课程。 本书的作者Hisrich为教育和创新的需求作出了回答。 他解释了创业和创新的关系，并在他的这本书中以一种全新的方式展示。 他以一位叙述者的热情，介绍了最新的研究结果。 这是难得的读物将会让您爱不释手。 当读者一试身手之时，他们将有机会让自己的事业一展宏图。’
—— 弗兰克•霍伊，伍斯特理工学院，创业与变革协作主任
Awards/获奖情况：’Bob Hisrich is uniquely talented and experienced to offer a book of this nature. His international teaching and business experience, combined with his broad scholarship are a potent source of unique insights and lessons. Students at all levels will benefit from this provocative new book.’ - Thomas N. Duening, El Pomar Chair in Business and Entrepreneurship Director, Center for Entrepreneurship, University of Colorado at Colorado Springs, US ’Governments worldwide recognize that entrepreneurial behavior is essential to economic health and prosperity. Universities have responded with an explosion of entrepreneurship courses. Hisrich answers the demand for education with innovation. He shows how entrepreneurship and innovation connect, and he takes an innovative approach in this book. He introduces the latest in research findings with a storyteller’s enthusiasm. This is the rare textbook that readers will have trouble putting down. When they do, they will have skills to be successful in entrepreneurial careers.’ - Francis Hoy, Director of the Collaborative for Entrepreneurship & Innovation at Worcester Polytechnic Institute, UK
About the Author/作者介绍：
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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