GOT MILKED: THE GREAT DAIRY DECEPTION AND WHY YOU’LL THRIVE WITHOUT MILK
Book ID/图书代码： 06002014B73963
English Summary/英文概要： Refuting the milk industry’s overwhelmingly popular campaign—Got Milk?—which has convinced us that milk is essential, this scientifically based expose, in the tradition of Wheat Belly and Grain Brain, proves why we don’t need dairy in our daily diets, how our dependence on it is actually making many people sick, and what we can do to change it.
Bolstered by the dairy industry and its successful “Got Milk?” advertising campaign launched in California to help declining milk sales, as well as the government’s recommended dietary guidelines, many Americans view cow’s milk as an essential part of a daily diet, unequaled in providing calcium, protein, and other nutrients and vitamins. Cow’s milk has been promoted as a food without substitute, as being necessary and not interchangeable with foods outside the dairy food group. But as food processing and marketing expert Alissa Hamilton reveals, cow’s milk is far from essential for good health, and for many, including the majority of American adults who can’t properly digest it, milk can actually be harmful.
In Got Milked, Hamilton turns a critical eye on the Dairy Food Group and the promotional programs it supports to dispel misconceptions about milk and its crucial role in our health. Interweaving cutting-edge science in a lively narrative, Got Milked opens our eyes to the many ways in which dairy can actually be harmful to our bodies. In addition, the book offers simple and tasty food and drink swaps that deliver the same nutrients found in milk products, without all the sugar, saturated fat and negative side effects.
Complete with delicious dairy-free recipes and full meal plans for “Making it Without Milk,” Got Milked is a unique, substantive, and important look into an industry that has hugely impacted our diets and our lives.
Chinese Summary/中文概要： 反驳牛奶产业非常受欢迎的运动——喝牛奶吗？——它使我们确信牛奶是必不可少的，这基本于科学的揭露，以小麦和谷物的传统证明了为什么我们在日常饮食中不需要乳制品，我们对它的依赖实际上使许多人生病了，以及我们能做些什么来改变它。
乳制品行业及在其加利福尼亚推出的帮助减少牛奶销售的成功广告活动“有奶吗？“，以及政府的膳食指南，使得许多美国人认为牛奶是日常饮食中不可缺少的一部分，在提供钙，蛋白质和其他营养素和维生素方面是无法代替的。牛奶已晋升为一种无法替代的食品，是必要的和无法与外界乳制品交换的。但食品加工和营销专家艾莉萨•汉密尔顿透露，为了良好的健康远离牛奶是必不可少的，例如对于美国大多数不能正常消化它的成年人来说，牛奶是有害的。
在《有奶》中，汉密尔顿把批判的眼光对准乳制品集团和促销方案，它支持消除对牛奶及其对我们的健康有至关重要的作用的误解。《有奶》以一个生动的故事交织尖端科学，在牛奶实际上是对身体有害的许多方面开阔了我们的眼界。此外，本书提供了简单、美味的食品和饮料的替代，它们能提供奶制品中相同的营养，而没有所有的糖，饱和脂肪和负面影响。
《有奶》有美味的无牛奶食谱和“制作没有牛奶的食物“的全餐计划，本书是对对我们的饮食和生活有重要影响的产业的独特的，实质性的和重要审查。（LNL）
Awards/获奖情况：German rights from Riemann Verlag，Dutch rights have been sold to Kosmos, and Rick Broadhead has sold US rights to HarperCollins.
About the Author/作者介绍： 艾丽萨•汉密尔顿是一位作家以及食品加工和营销专家。她的第一本书，《挤压：你不知道的橙汁》在美国引发了一系列对橙汁公司的欺骗性营销的做法的集体诉讼。汉密尔顿也是食品标签问题方面的权威，她为各种杂志，学术期刊和在线媒体资源写作。她曾在tedxcambridge作了关于“你怎么吃？”的演讲；做客“奥兹医生秀”；与戴安娜•索耶作为消费者监督机构报告的一部分出现在ABC世界新闻；已被卫报，大西洋，纽约，纽约邮报，洛杉矶时报，波士顿环球报，有线，NPR，玛莎斯图尔特生活广播等等重点报道。她也是2008-2009年的农业和贸易政策研究所的食物与社会研究员，她仍然与现在和以前的同事工作，倡导在食品加工的生产过程中有更多的透明度。艾丽萨住在多伦多。
ALISSA HAMILTON is an author and an expert on food processing and marketing. Her first book, Squeezed: What You Don’t Know about Orange Juice, sparked a series of class-action lawsuits in the U.S. against orange-juice companies for their deceptive marketing practices. An authority on food labelling issues, Hamilton has wrote articles for various magazines, academic journals and online media sources. She has spoken at TEDxCambridge on the subject of "How Do You Eat?"; has been a guest on The Dr. Oz Show; has appeared as part of the consumer watchdog report on ABC’s World News with Diane Sawyer; and has been featured and quoted in The Guardian, The Atlantic, The New Yorker, the New York Post, the Los Angeles Times, The Boston Globe, Wired, NPR, Martha Stewart Living Radio and others. A 2008-2009 Food and Society Fellow with the Institute for Agriculture and Trade Policy, she continues to work with current and former fellows to advocate for more transparency on the production of processed foods. Alissa lives in Toronto.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：Polish sold to Illumantio,
Dutch to Kosmos,
German to Riemann Verlag
US to HarperCollins.
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