WHAT WE THINK ABOUT WHEN WE TRY NOT TO THINK ABOUT GLOBAL WARMING: TOWARD A NEW PSYCHOLOGY OF CLIMATE ACTION

Book ID/图书代码： 03008014B74071

English Summary/英文概要： The more facts that pile up about global warming, the greater the resistance to them grows, making it harder to enact measures to reduce greenhouse gas emissions and prepare communities for the inevitable change ahead.

It is a catch-22 that starts, says psychologist and economist Per Espen Stoknes, from an inadequate understanding of the way most humans think, act, and live in the world around them. With dozens of examples―from the private sector to government agencies―Stoknes shows how to retell the story of climate change and, at the same time, create positive, meaningful actions that can be supported even by deniers.

In What We Think About When We Try Not To Think About Global Warming, Stoknes not only masterfully identifies the five main psychological barriers to climate action, but addresses them with five strategies for how to talk about global warming in a way that creates action and solutions, not further inaction and despair.

These strategies work with, rather than against, human nature. They are social, positive, and simple―making climate-friendly behaviors easy and convenient. They are also story-based, to help add meaning and create community, and include the use of signals, or indicators, to gauge feedback and be constantly responsive.

Whether you are working on the front lines of the climate issue, immersed in the science, trying to make policy or educate the public, or just an average person trying to make sense of the cognitive dissonance or grapple with frustration over this looming issue, What We Think About When We Try Not To Think About Global Warming moves beyond the psychological barriers that block progress and opens new doorways to social and personal transformation.

Chinese Summary/中文概要： 今天，约有百分之九十八的科学家证实气候变化是真实的，而大约百分之二的人仍在质疑。尽管大多数人都相信，但大约有一半的富裕国家的人民选择相信那2%。而且，矛盾的是，甚至越来越多的气候变化的证据以令人惊恐的方式出现在我们的周围，而这个否认大阵营的人数仍在增加。

这种断开让气候活动家们挠破了头，越来越焦虑，通常，越来越多的事实“赢”得了气候变化是真实的和发生在我们周围的，以及我们必须行动的看法。但是，事实上，越来越多的事实堆积起来，越是阻止它们增长，就越难制定减少温室气体排放，并为未来的必然变化做好准备的措施。这是一个两难的开始，因为那些谁寻求改变意见和行为的人不了解大多数人以及生活在他们周围的世界的人思维方式和行为，现在出现了越来越多的气候心理学家。无论是消息还是策略都不匹配该任务。

这本书，由一个新兴的气候心理学领域的领导者所写，有助于读者了解我们应对气候变化和各种气候变化信息背后的心理反应。它展示了如何创建策略和活动来解决该心理。它为气候问题前线的三个重要群体提供了资源：气候学者，他们很少关注信息问题和社会/心理对他们工作的影响，尽管越来越多的人意识到他们应该关注哈；气候倡导者，他们只是依靠消息，而没有理解原因；公共关系从业人员，他们最愿意理解心理驱动并将其转化为有效的运动的人。

一个高超的关于我们考虑气候的方式的解码，针对气候“抑郁症”提供了新的途径和对策。（LNL）

Awards/获奖情况："Norwegian psychologist and economist Stoknes (Money and Soul) has produced a work about the psychological effects of global warming messages. While accepting dire facts and projections put forth by scientists, the author argues that their usual type of presentation is counterproductive. Providing audiences with abstract but scary information requiring sacrifice has produced apathy and denial among citizens of wealthy nations, the author says. Stoknes notes that there are social barriers against discussing the situation, and it can be politically divisive. However, ethics require all of us to find valid ways to combat climate disruption, he states, adding that we need to harness ancestral human drives to this task. Messaging needs to be simple, positive, and social to lead to mass behavioral change. The author commends movements such as Transition Town, which promotes community resilience and explains that the many inspiring stories about green innovation can help shift public attitudes over time. VERDICT: Stoknes has done a service for readers alarmed or concerned about global warming. He provides helpful strategies for accepting and dealing with their own reactions to the evidence, reducing carbon footprints, and influencing others to do likewise.”-Library Journal

About the Author/作者介绍： 佩尔•埃斯彭•斯托克斯是一位心理学家，挪威管理学院的高级讲师，以及“数字思维网络”的合作伙伴，这是一个为未来的情景规划的国际智囊团。他曾在各个国家和国际企业，政府机构和非营利机构担任临床和组织心理学家和顾问。他也在奥斯陆的行政学院任教。他的研究兴趣包括气候和环境战略，经济心理学和能源系统，他的教学领域包括气候战略，情景，预见和企业战略，团队发展，行为经济学。他已经写了三本书，包括《钱和灵魂》。他住在奥斯陆。

Per Espen Stoknes is a psychologist, senior lecturer at BI Norwegian School of Management, and a partner in the Digital Thinking Network, an international think-tank for future scenario planning. He has worked both as a clinical and organizational psychologist and an advisor to a wide range of major national and international businesses, government agencies, and nonprofit institutions. He also teaches at the Executive School in Oslo. His research interests include climate and environmental strategies, economic psychology, and energy systems and his teaching areas include climate strategy, scenarios, foresight and corporate strategy, team development, and behavioral economics. He has written three books, including Money and Soul. He lives in Olso.

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