CROWDFUNDING: THE CORPORATE ERA
Book ID/图书代码： 04320314B74228
English Summary/英文概要： Crowdfunding is powerful because it transcends finance; the mechanism is a vehicle for marketing, innovation, market validation, sales, intrapreneurship – functions that are essential to the survival of all businesses, large or small. While crowdfunding was originally seen as a mechanism for entrepreneurs to raise capital for start-ups, we are now seeing how it can be used by multinational companies to transform their operations.
This book – the first to tackle the subject – will show you how innovative global corporations have started to use crowdfunding, and how your business might also benefit. It is essential reading for all corporates, from midsize to multinational.
The first era of crowdfunding was defined by the entrepreneur; the second will be defined by the enterprise.
Chinese Summary/中文概要： 众筹是一种非常有力量的机制，它超越了融资，能作用于市场，创新，市场验证，营销和内部创业等对所有大小企业存亡相当重要的功能上。众筹初期被看做企业家们在创业期初收集资金的一种方式，而现在许多跨国公司也通过众筹的方式转变他们的运转方式。
《众筹：企业时代》将会向你展示全球公司如何利用众筹，以及如何使你的公司通过众筹获利。所有的企业，无论大小，都应该读一下这本书。
众筹的第一个时代是由企业家们定义的，那么第二个就该交给企业了。(XAT)
Awards/获奖情况：
About the Author/作者介绍： 丹•马姆是《众筹革命》的作者（麦格劳 - 希尔出版社，2012年）。丹长期居住于特拉维夫，为创业期公司，领先以色列公司还有公共组织担任战略顾问，经验丰富。理查德•斯沃特是加州大学伯克利分校企业创新金融研究项目的主任。他写过关于《世界银行》，《剑桥大学》和《尼斯塔》等方面的书籍。凯文•博格•吉瑞尔是Xtensio公司的执行总裁，还为多家公司担任咨询工作。他同时还是众筹网站的研究主任，《2013众筹产业报告》的主要作者。Dan Marom is the author of The Crowdfunding Revolution (McGraw-Hill, 2012). Based in Tel Aviv, he has many years of experience with startups and serves as a strategic consultant to leading Israeli companies and public organizations. Richard Swart is director of UC Berkeley’s research program on innovative entrepreneurial finance and a recognised authority on crowdfunding. He has written on the subject for the World Bank, University of Cambridge and Nesta, among other organisations. Kevin Berg Grell is CEO of Xtensio and consults for companies on the implications of crowdfunding and other forms of online retail investment. He was the research director for crowdsourcing.org and lead author of The 2013 Crowdfunding Industry Report (Massolution).
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE(到期可授)
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
原文第一章内容：暂无
手稿：暂无
大纲：暂无