THE LOCAL ECONOMY SOLUTION: HOW INNOVATIVE, SELF-FINANCING POLLINATOR ENTERPRISES CAN GROW JOBS AND PROSPERITY

Book ID/图书代码： 03008014B74266

English Summary/英文概要： Reinventing economic development as if small business mattered

In cities and towns across the nation, economic development is at a crossroads. A growing body of evidence has proven that its current cornerstone—incentives to attract and retain large, globally mobile businesses—is a dead end. Even those programs that focus on local business, through buy-local initiatives, for example, depend on ongoing support from government or philanthropy. The entire practice of economic development has become ineffective and unaffordable and is in need of a makeover.

The Self-Financed Community suggests an alternative approach in which states and cities nurture a new generation of special kinds of businesses that help local businesses grow. These cutting-edge companies, which Shuman calls “pollinator businesses,” are creating jobs and the conditions for future economic growth, and doing so in self-financing ways.

Pollinator businesses are especially important to communities that are struggling to lift themselves up in a period of economic austerity, when municipal budgets are being slashed. They also promote locally owned businesses that increase local self-reliance and evince high labor and environmental standards.

The book includes nearly two dozen case studies of successful pollinator businesses that are creatively facilitating business and neighborhood improvements, entrepreneurship, local purchasing, local investing, and profitable business partnerships. Examples include Main Street Genome (which provides invaluable data to improve local business performance), Supportland (which is developing a powerful loyalty card for local businesses), and Fledge (a business accelerator that finances itself through royalty payments). It also shows how the right kinds of public policy can encourage the spread of pollinator businesses at virtually no cost.

Chinese Summary/中文概要： 中小型企业对整个国家城市城镇意义重大，目前进一步地经济改造已经处在决策的关键时刻。越来越多的证据显示当前经济发展的基石——靠激励机制吸引并留住大量的全球移动公司——是行不通的。哪怕是依靠政府和慈善企业支撑的针对当地企业的项目，也是亦然。对于经济发展的整套做法已经变得没有效率、无法支撑，并且急需改变。

自筹基金社会认为各个国家和城市都应换一种方法培养新时代的企业来帮助当地企业成长。这种走在尖端的企业被舒曼称为“传粉公司”，此类公司正在创造更多的工作机会并改善未来的经济发展，他们在自我筹款中也是这么做的。

传粉公司对于在经济大萧条中挣扎生存的公司来说非常重要，当政府预算削减的时候，传粉公司依旧可以支撑当地公司，并增强其自给自足、高强度劳力的能力，并改善环境标准。

本书中包含了近30个传粉公司的成功案例，这些公司利用创意方法改善了公司和临近区域、企业、当地采购和投资以及盈利的业务伙伴关系等。书中所举案例包括美斯特（给当地公司提供了珍贵的资源来改善其发展）、斯波兰（为当地公司提供了强大的优惠政策），以及羽毛（通过特许基金迅速发展）。本书阐述了正确的公共政策如何鼓励传粉公司的发展，而且这种做法几乎是无成本的。（XAT）

Awards/获奖情况：“舒曼众多新经济领域追随者会非常期待这部作品，信息全面、故事说服力强、视角明晰。舒曼在书中还引用了甘地的名言。不熟悉其作品的读者一开始可能会被主流经济发展中的“反生产和腐化”理念所震惊到，可很快就会接受全新的通过传播理念而扩大公司的创新企业家思想。”——黛安娜•查普曼•沃尔什，威尔斯利学院退休教授

"Shuman’s many followers in the new economics movement will relish this latest offering for its focused message, compelling stories, and coherent vision. He embodies the Gandhian dictum to both see the change and be it. Readers new to his work will be appalled to learn of the "counterproductive and corrupting" practices in mainstream economic development, and relieved to encounter the creative entrepreneurs who are "pollinating" the spread of locally rooted alternatives."--Diana Chapman Walsh, president emerita, Wellesley College

About the Author/作者介绍： 麦克•H•舒曼是一位经济学家、律师、作家和企业家，在社会经济学领域是一位全球公认的专家。他是众筹法案《就业法案》的起草者之一，该法案于2012年4月被奥巴马总统授权通过。舒曼还是任务市场的社区门户主管，并且是前沿资本和碳处理研究所的研究员，他还是活跃地方经济商业联盟的成立董事之一，并在温哥华西蒙弗雷泽大学教授经济发展课程。舒曼共写作或联合写作了八本书籍，其中包括《当地美元》、《当地意义》、《革命小集市》等。舒曼曾在10余个州实行自己的“漏出量理论”和相关的经济发展计划，并在全国范围内的多个州、城市、县和地区分析食物定位机会。他也组织了由盖茨基金会和W.K.凯洛格基金会提供资助的当地食品公司案例研究。他平均每周会接受一次邀请演讲，大多数是面向当地政府大学的，在过去的30年间，他的足迹已经遍布47个州和8个国家。舒曼也曾出现在多家电视媒体和广播节目中，例如《新闻时间》、NPR的《谈话国家》和《总而言之》，他还为《纽约时代》、《华盛顿邮报》、《国家》、《星期日标准报》、《对外政策》、《帕拉德》、《慈善纪事报》等杂志供稿100余篇。此前，他曾是W.K.凯洛格国家领导组织的一员。他现在是加州律师协会和哥伦比亚特区律师协会的成员。舒曼现居于马里兰州银泉市。

Michael H. Shuman is an economist, attorney, author, and entrepreneur, and a globally recognized expert on community economics. He is one of the architects of the crowdfunding “JOBS Act” signed into law by President Obama in April 2012. Director of Community Portals for Mission Markets and a fellow at Cutting Edge Capital and Post-Carbon Institute, Shuman is also a founding board member of the Business Alliance for Local Living Economies (BALLE) and teaches economic development at Simon Fraser University in Vancouver. He has authored or coauthored eight books, including Local Dollars, Local Sense and The Small Mart Revolution. Shuman has performed “leakage analyses” and related economic-development planning in more than ten states, and has analyzed opportunities for food localization for several states, cities, counties, and regions across the nation. He has also conducted a local-food-business study funded by the Bill & Melinda Gates Foundation and the W.K. Kellogg Foundation. He has given an average of more than one invited talk per week, mostly to local governments and universities, for thirty years—in forty-seven states and eight countries. He has appeared on numerous television and radio shows, such as the Lehrer NewsHour, NPR’s Talk of the Nation and NPR’s All Things Considered, and has written nearly one hundred articles for such periodicals as The New York Times, The Washington Post, The Nation, The Weekly Standard, Foreign Policy, Parade, and The Chronicle of Philanthropy. Previously, he has been a W.K. Kellogg National Leadership Fellow. He is also a member of both the State Bar of California and the District of Columbia Bar. He lives in Silver Spring, Maryland.

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