FASHION IN THE ’70S: THE DEFINITIVE SOURCEBOOK
Book ID/图书代码： 02670014B74378
English Summary/英文概要： Whereas the 1970s opened with a fashion hangover from the 1960s, with looks such as mini skirts, bell-bottom trousers and the hippie look still enduring, the decade soon took on its own sartorial identity. The most prominent trends were the peasant look, glam (influenced by glam rock) and disco, popularized by the 1977 film Saturday Night Fever. Many other individual fashion items went mainstream, none more so than platform shoes, flared trousers and the wrap dress. All of these styles and more are included in 1970s Fashion: the Definitive Sourcebook.
No one coherent style dominated the pages of fashion magazines, but what most – if not all – had in common was the influence of popular culture on their origins and adoption. Film, music, advertising and television shows had great influence over fashion design and the popularity of specific looks: Farrah Fawcett’s swimsuit in Charlie’s Angels prompted a return to one-pieces and her famous hairstyle was copied by millions; David Bowie and Roxy Music popularized bell-bottoms and platform shoes; and Saturday Night Fever and the Bee Gees influenced housewives in even the most suburban towns to wear disco fashions.
Looks from the previous decade morphed into new ones, reflecting the decade’s politics and economics in the same way their predecessors had. The hippie look mutated into the peasant look, which involved midi drawstring skirts and cheesecloth blouses.
The historicism that had started in fashion in the 1960s continued in the Seventies with Art Nouveau and Art Deco-inspired styles championed by Biba, but the Laura Ashley pastoral style was also popular. Finally, the emergence of punk fashion towards the closing years of the decade paved the way for a new aesthetic that rejected traditional gender, beauty and fashion roles and paved the way for alternative fashions since.
Chinese Summary/中文概要： 上世纪70年代的时尚还保留着60年代的一些元素，例如迷你裙、喇叭裤和嬉皮士风格的服饰等，但是70年代很快就有了属于自己独一无二的风格。当时最流行的时尚便是村姑装、摇滚风（受到迷惑摇滚的影响）以及迪斯科风，这些风格被1977年的电影《周末夜狂热》越炒越热。此时，很多小众的时尚单品也开始变成主流，比如松糕鞋、喇叭裤和裹身裙等。更多关于70年代的时尚元素都可以在《上世纪70年代的时尚：资料书籍》中找到。
没有什么核心的风格可以永远主导着时尚，但哪怕不是所有，大多数风格在起源和改变的过程中都有受到时尚文化的影响。电影、音乐、广告和电视都对时尚设计和单品的推广有巨大的影响：法拉•福赛特在《霹雳娇娃》中的红色泳衣推动了一体式泳衣的销量，她的发型也受到了当时大众的追捧；大卫•博威和洛克希音乐团推动了喇叭裤和松糕鞋；《周末夜狂热》和比吉斯乐队影响了哪怕最边远乡村的主妇们，穿起了迪斯科风格的衣服。
上世纪的衣服变化成了其他的形态，一如既往地反应着当时的政治和经济情况。嬉皮士风格转变成了村姑风格，其中包括迷笛拉带裙和棉布衬衫等。60年代以碧玛为代表的新艺术和装饰艺术思想在70年代得以延续，但劳拉•阿什利的田园风格也流行依旧。最终，庞克风潮的出现打破了人们对传统性别、美学、和时尚规则的既有观念，发展出了新的潮流。（XAT）
Awards/获奖情况：
About the Author/作者介绍： 艾曼纽•德瑞希是位声誉极高的时尚历史学家和策展人。她在温切斯特艺术学院、圣马汀中央学院和皇家艺术学院教授批判与历史研究。她最近的作品有《上世纪30年代的时尚：资料书籍》以及《上世纪40年代的时尚：资料书籍》。
夏洛特•菲儿是位知名的设计历史、历史和批判学权威，已经在设计领域著有40多本畅销书。
Emmanuelle Dirix is a highly regarded fashion historian and curator. She lectures on Critical and Historical Studies at Winchester School of Art, Central Saint Martin’s and the Royal College of Art. Recent titles include 1930s Fashion: the Definitive Sourcebook and 1940s Fashion: the Definitive Sourcebook. Charlotte Fiell is a world-renowned authority on the history, theory and criticism of design, and has written over 40 bestselling books on the subject.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：SOLD
Complex/Traditional Chinese/繁体中文：AVAILABLE
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