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代理商:大苹果
页数:243
定价:20.00 英镑
上传日期:2014-12-1 0:00:00

2020 VISION: TODAY’ S BUSINESS LEADERS ON TOMORROW’ S WORLD

Book ID/图书代码: 04320314B75856

English Summary/英文概要: 20 leading chairpeople and chief executives of major multinational corporations set out their vision of what their markets, companies, and strategy will look like in the year 2020

The pace of change in the corporate world is increasing exponentially, driven by technology, globalization, and changing consumer behavior. What will be the shape of global business in five years’ time? In this book, 20 of the men and women who are responsible for driving the world’s largest corporations today offer us an inside view of their expectations, projections, and strategies for the coming years, with a chapter devoted to each leader. The contributors represent a diverse cross-section of the business world, in terms of geography, gender, and competitive issues, covering sectors such as technology, fashion, manufacturing, retailing, engineering, transportation, communications, and energy. These are insights from those operating at the top of their game, whose decisions affect not just global business, but all of our lives. They might not all agree about where we are going, or about what we should be doing; but their combined perspectives afford a depth of analysis that makes this essential reading for both present and future leaders.

Chinese Summary/中文概要: 企业界的革新步伐在呈几何倍数的增加,科技,全球化,改变消费者行为都在驱动着这场潮流……在未来五年时间里,全球经济将会以哪种形式向我们展现呢? 这本汇集了二十位负责驾驭着当今世界最大企业的商界精英男女们,向我们对未来几年的商业形式的展望,预测和战略规划,书中有一个章节中每一位高管都谈及了相关话题。这些人代表了商界不同层面,地理位置,社会性别和商业竞争问题,覆盖的领域包括诸如科技、 时尚、制造、零售、工程、运输、通讯和能源等部门。
这些都是来自商业高手们的真知灼见,他(她)们的决策不仅影响了全球经济,而且还涉及到我们的生活。他们或许对我们时下所要做的事情或是流行的方向,不那么认同;但他们结合多角度的透析和深入的分析,是当下和未来企业领导者的必读首选之物。(Sandy)

Awards/获奖情况:

About the Author/作者介绍: Tim Burt is an award-winning former Financial Times journalist and managing partner at StockWell Communications, where he provides strategic counsel to some of the world’s largest companies. He is a former partner at Brunswick, one of the world’s biggest PR agencies. His first book was the acclaimed Dark Art: The Changing Face of Public Relations.

Format:照片

Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE(到期可授)

Complex/Traditional Chinese/繁体中文:AVAILABLE

Sales in other countries/其他国家销售情况:

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