JEWELS IN THE CROWN: HOW TATA OF INDIA TRANSFORMED BRITAIN’ S JAGUAR AND LAND ROVER
Book ID/图书代码： 04320314B75860
English Summary/英文概要： Jewels in the Crown provides an analysis of Tata’s acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.
Chinese Summary/中文概要： 此书提供了一份对塔塔汽车在2008年对捷豹和路虎的收购举动所进行的分析，并描述了它们经历改造之后的命运，经由一位屡获殊荣的汽车专家著成。Ray Hutton进入深度分析塔塔汽车是如何做到同时兼顾在业务中获利和改变这些历史悠久的英国品牌的公众形象。在收购的时候，这两个曾是英国汽车业冠中之珠的行业早已因质量与信誉问题声名狼藉。塔塔购买了一个新方法来经营业务，通过快速决策和坚实稳固的长期策略。工厂的效率得到了提高和一款主要的出口驱动伴有沿袭了精心定位的新车型，从捷豹XJ轿车和F型跑车的揽胜Evoque和新型更轻更豪华的路虎揽胜的旗舰版。其成果是一个了不起的财富上的转变。这本书讲述了它是如何做道德。（LNL）
Awards/获奖情况：“有一个问题萦绕在人们的心头......印度的塔塔是如何在前主人显然束手无策的时候成功地将捷豹路虎转化成一个成功。在这动人的200页中，Hutton 考察历史和战略，提供令人惊讶的答案。” - -Autocar2013年5月29日
"One question that burns ... is how on earth Tata of India managed to turn Jaguar Land Rover into a success when previous owners apparently could not. In a fascinating 200 pages, Hutton examines history and strategy, and supplies surprising answers."--Autocar 29 May 2013
About the Author/作者介绍： Ray Hutton一直在从事汽车行业的写作长达35年。作为一名Autocar杂志的前首席主编之一，他的作品出现在杂志和报纸遍布世界各地，包括星期日泰晤士报和汽车交易（英国），汽车和司机（美国）和高速（印度）。他曾两次蝉联由驾驶作家的英国协会颁发的宾利国际大奖，是国际汽车的年度评委会的荣誉会长，同时也是一些书籍的作者，作品其中包括FIA的百年历史（德汽车联合会）。他现今住在伦敦。
Ray Hutton has been writing about the motor industry for more than 35 years. A former editor-in-chief of Autocar magazine, his work appears in magazines and newspapers all over the world, including the Sunday Times and Motor Trader (UK), Car and Driver (USA), and Overdrive (India). He was twice-winner of the Bentley International Award presented by the UK Guild of Motoring Writers, is Honorary President of The International Car of the Year jury, and the author of a number of books, including the centenary history of the FIA (Federation de Automobile). He lives in London.
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