DON’ T BUY IT!
Book ID/图书代码： 00530014B76029
English Summary/英文概要： It has been estimated that on average we see about 300 adverts a day and are exposed to over 2,000 more sales messages. Most of these, we ignore. But more often than most of us realise, and certainly more frequently than we would like to admit, we are seduced by skillful sales techniques into buying things we had not intended to buy or into paying much more that we should have paid.
Could you have fallen victim to the nodding donkey, the puppy-dog, bait and switch, the slash-and-grab, SSI, auction fever, the valley of death, the khazi close, the yes-yes or any of a hundred other secret sales techniques?
After reading this book, you will be better prepared. So the next time you’re faced with the boomerang, the sneer, the scarcity sell, the sandwich or even just some simple mirroring and matching, you’ll know what’s happening and be equipped to deal with it.
Chinese Summary/中文概要： 平均我们每天会看到300多条广告，2000多条销售信息，大多数情况下我们会屏蔽这些信息。但是很多人可能不愿承认，我们也会中了一些销售技巧买了一些原本不想买的东西，或者出了更高的价钱买了些廉价品。
你是不是也中过装可怜，大减价，山寨货等把戏。读了这本书后，你就能轻而易举地识破这些销售技巧，不再上当。（XAT）
Awards/获奖情况：这本书会帮助你明白销售者的动机，让你不会花高价钱买自己想要的东西。再也不想成为无辜的受害者？买这本书吧。Knowing that you are being sold to is always a great advantage. Quite simply, this book will help you understand what is happening around you and make it less likely that you will be suckered into paying more for the things you want. Unless you want to be the ignorant victim of sales techniques, buy this book.
About the Author/作者介绍： 大卫•克雷格大部分职业生涯都在为最好及最差的管理咨询公司提供销售培训课程。其作品《敲竹杠》和《公开掠夺》揭露了行业内幕，大卫被列入了黑名单，他也就离开了这个行业，开始写作揭露政府贪污，无能和浪费的作品，包括《挥霍：戈登•布朗是如何浪费我们的一万亿的》和《诈取：我们是如何被政客，官僚和银行家背叛的》，这两部作品都获得了哈蒙德怀特利新闻奖。David Craig spent most of his career selling and running sales training courses for some of the world’s best and worst management consultancies. After writing two whistleblowing books, Rip-Off and Plundering the Public Sector, he was blacklisted and so left the profession. Since then he has written several books exposing government corruption, incompetence and waste, including Squandered: How Gordon Brown is wasting over one trillion pounds of our money and Fleeced: How we’ve been betrayed by politicians, bureaucrats and bankers, both of which won the Hammond Whiteley Journalism Award.
Format:
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
Sales in other countries/其他国家销售情况：
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