SKINNY HABITS: THE 6 SECRETS OF THIN PEOPLE
Book ID/图书代码: 01240014B76282
English Summary/英文概要: The work is by three-time #1 New York Times bestselling author and veteran Biggest Loser trainer, a three-week plan to adopt the six habits of the "skinny person next door"--the secrets of what thin people do that we don’t, and strategies that will help take the weight off for good and end the slip-shame-binge cycle for life! SKINNY HABITS includes strategic snacking advice from "weight maintainers," kitchen organization tricks and "skinnifying" cooking techniques, tips for traveling thin, and inspiring daily affirmations.
What do thin people do and know and believe that we don’t? With his signature authority, colorful storytelling, and real-life "putting it into action" three-week plan, Harper draws on the new scientific research of behavioral economics, mindset, habit replacement, and the therapeutic methods of cognitive behavioral psychology to answer that question, concluding that skinny people have six core traits in common, attributes that anyone can make their own with Harper’s help:
Keep in mind that SKINNY HABITS is the ultimate "contingency script": habit formation instructions for adopting and internalizing the secrets of being thin!
1. Skinny people are good "contingency scripters."
2. Skinny people have a positive health identity and belief system.
3. Skinny people have re-engineered their environment.
4. Skinny people have humility.
5. Skinny people have good sleep hygiene.
6. Skinny people dress for success.
Chinese Summary/中文概要: 本书由3次登顶纽约时报畅销书排行榜的作者,“超级减肥王”训练师所著,用三周时间帮助你掌握“隔壁瘦子”的六大习惯,让你了解瘦子们究竟是拥有哪些我们所不具备的秘密习惯,以及究竟可以用哪些策略让减重不再反弹,如何终结自暴自弃,暴饮暴食的人生循环!《瘦身习惯》包括了对零食摄入方法的建议,囊括了“体重保持者”,厨房整理法则,以及“瘦身式”烹饪技巧,轻装旅行,以及令人振奋的每日肯定法等内容。
有什么是瘦子们常做,了解,相信,但我们却不这样的呢?哈勃用他特有的权威性、多姿多彩的叙事方式,以及在现实生活中“切实可行”的三周计划,引用最新的行为经济学、心境、习惯代替、以及认知行为心理学等领域的科学研究结果,为读者们解答了以上问题,并最终得出结论:瘦子们其实是有六种相通的核心特质的,而在哈勃的帮助下,任何人都可以建立自己的习惯:
需要铭记在心的是,所谓“瘦身习惯”其实是一部终极的“渗透式剧本”:为了采取和内化变瘦秘密而不断发出的习惯养成指令!
1.瘦子们都是优秀的“渗透式剧本”;
2.瘦子们都拥有积极健康的身份认知和信念体系;
3.瘦子们都重新驱动了他们身处的环境;
4.瘦子们都拥有谦虚的特质;
5.瘦子们都有良好的睡眠卫生习惯;
6.瘦子们为了成功而穿着。(DC)
Awards/获奖情况:本书主要卖点:
3次纽约时报畅销书榜单登顶作者:鲍勃•哈勃的Ballantine系列3本书籍都曾跃居纽约时报畅销书榜单之首。
活跃粉丝群体:鲍勃大约有70万脸书好友,55万推特粉丝一集12.5万ins粉丝。通过灵活运用这些平台,他将保障可观的提前预定量以及会大热的发行销售。
媒体宠儿:就其过去的三本书作而言,鲍勃•哈勃的系列媒体营销推广均在发行之时取得了不俗的成绩。其中包括Rachael Ray, Dr. Oz的节目,今日秀,悦己杂志的文章"Workout in the Park to",数字乡村杂志的“来自比基尼季节的挑战”等,在这些采访中,鲍勃•哈勃均有不俗的表现。
创新式的概念:鲍勃提倡的观点是“减肥并非完全取决于食物的摄入和运动量”,粉丝们感到备受鼓动的是可以养成瘦身的习惯这一思维方式。
Key Selling Points:
THREE-TIME #1 BESTSELLER: All three of Bob Harper’s Ballantine titles have been instant New York Times #1 bestsellers.
MOBILIZED FANS: Bob has almost 700,000 Facebook friends, 550,000 Twitter followers and 125,000 Instagram followers. He uses these platformas to ensure great preorder numbers and hot-out-of-the-gate launch sales.
MEDIA DARLING: For his past three titles, Bob Harper has had amazing media lineups at launch. From Rachael Ray, Dr. Oz, and the Today show, to Self magazine’s "Workout in the Park to" iVillage’s Bikini Season Challenge, Bob Harper gives a great interview.
REVOLUTIONARY CONCEPT: The idea that weight loss isn’t all about food intake and exercise is exciting. To think you can adopt "Skinny Habits" to get thin will motivate Bob’s fans.
About the Author/作者介绍: 鲍勃•哈勃是一名闻名全球的健康瘦身教练,并在NBC的真人秀节目“超级减肥王”中担任明星教练的时间最久,这一节目在2013年时迎来了其第13季。哈勃拥有数盘非常畅销并大受好评的DVD作品,同时还是纽约时报畅销书The Skinny Rules, JUMPSTART TO SKINNY,以及 SKINNY MEALS的作者,同时他还代言有桂格燕麦片以及其自有的壶铃系列产品。Bob Harper is a world-renowned fitness trainer and the longest-reigning star of NBC’s TV reality series, “The Biggest Loser,” which will start its thirteenth season in January 2013. With several bestselling fitness DVDs to his credit, as well as the New York Times bestsellers, The Skinny Rules, JUMPSTART TO SKINNY and SKINNY MEALS, Harper is a spokesman for Quaker oatmeal and his line of Kettle bells.
Format:
Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE
Complex/Traditional Chinese/繁体中文:AVAILABLE
Sales in other countries/其他国家销售情况:Previous Bob Harper publishers: Czech (Euromedia), Finnish (Readme.fi), German (Verlagsgruppe Random House), Italian (TEA), Korean (Daon), Slovak (Ikar), Turkish (EME), UK/BC (Transworld).
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