NO SWEAT: HOW THE SIMPLE SCIENCE OF MOTIVATION CAN BRING YOU A LIFETIME OF FITNESS
Book ID/图书代码： 00431014B76369
English Summary/英文概要： We start out with the best intentions. We’re going to exercise more and get in shape! Then five days a week at the gym turns into two...then becomes none. We hit the snooze button and skip the morning run.
We really do want to be healthy and fit, but we’re over whelmed and overextended—and exercise feels like another chore to complete. Is it any wonder we don’t stick with it?
Behavior expert Michelle Segar has devoted her career to the science of motivation. In No Sweat, she reveals that while "better health" or "weight loss" sound like strong incentives, human beings are hardwired to choose immediate gratification over delayed benefits. In other words, we’re not going to exercise unless it makes us happy right now.
So what’s the solution? To achieve lasting fitness, we have to change our minds—before we can change our bodies. In No Sweat, Segar shows us how. Translating twenty years of research on exercise and motivation into a simple four-point program, she helps readers broaden their definition of exercise, find pleasure in physical activity, and discover realistic ways to fit it into their lives. Activities we enjoy, we repeat—making this evidence-based system more sustainable in the long run than a regimen of intense workouts. Even if we don’t sweat, we really benefit.
The success of the clients Segar has coached testifies to the power of her program. Their stories punctuate the book, entertaining and emboldening readers to break the cycle of exercise failure once and for all. Complete with work sheets, tips, and techniques, getting in shape has never been so easy—or so much fun.
Chinese Summary/中文概要： 我们从最好的意图开始。我们要多锻炼身体，保持体形!然后在健身房一周五天变成了两天……就变成了没有。我们按下止闹按钮，跳过晨跑。
我们真的很想保持健康，但是我们太过疲惫，时间过长——而锻炼就像是另一件要完成的苦差事。我们不能坚持下去，这有什么奇怪的吗?
行为专家米歇尔•西格将她的职业生涯献给了动机科学。她毫不费力地透露，虽然“更好的健康”或“减肥”听起来像是强有力的激励措施，但人类天生就会选择即时满足而不是延迟的福利。换句话说，我们不会去锻炼，除非它能让我们开心。
那么解决方案是什么?为了获得持久的健康，我们必须改变我们的思维——在我们能够改变我们的身体之前。毫无疑问，西格尔向我们展示了这一切。她将20年来对锻炼和动机的研究转化为一个简单的四点计划，帮助读者拓宽他们对锻炼的定义，从体育活动中找到乐趣，并发现将其融入生活的现实方法。我们喜欢的活动，我们重复——使这个以证据为基础的系统从长远来看比剧烈运动更可持续。即使我们不流汗，我们也能从中受益。
客户西格尔的成功证明了她的项目的力量。他们的故事贯穿全书，既有趣又鼓舞读者一劳永逸地打破运动失败的循环。有完整的工作表、技巧，保持身材从来没有这么容易——或者这么有趣。（WYL）
Awards/获奖情况： "说到锻炼，我们大多数人都明白了，但仍然缺乏动力。这就是为什么我们需要这本非凡的书。”——丹尼尔•平克，《驱动力:关于动机的惊人真相》的作者
"When it comes to exercise, most of us have gotten the message but still lack the motivation. That’s why we need this remarkable book." —Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us
About the Author/作者介绍： 米歇尔•西格尔，动机科学家，《挥汗如雨》的作者。《激励的简单科学如何能带给你一生的健康》(AMACOM 2015)，是激励人们选择和保持健康行为的主要权威。西格尔是美国密歇根大学运动、健康和活动研究与政策中心(SHARP)的主任，也是美国国家体育活动计划交流委员会主席。她的360度视角来自于20多年来屡获殊荣的研究、个人健身教练和咨询，她独特的定位帮助个人、专业人士和组织理解和利用日常健康决策和可持续行为改变的情感驱动因素。(michellesegar.com)Michelle Segar, motivation scientist and author of "No Sweat! How the Simple Science of Motivation Can Bring You a Lifetime of Fitness"(AMACOM 2015), is the leading authority on what motivates people to choose and maintain healthy behaviors. Pioneering new approaches to sustainable behavior change in the fitness, health care, and wellness arenas, Segar is Director of the Sport, Health, and Activity Research and Policy Center (SHARP) at the University of Michigan, and Chair of the U.S. National Physical Activity Plan’s Communications Committee. Her 360-degree perspective is informed by more than two decades of award-winning research, individual fitness coaching, and consulting, uniquely positioning her to help individuals, professionals, and organizations understand and leverage the emotional drivers of daily health decisions and sustainable behavior change. (michellesegar.com)
Format:HARDCOVER
Rights Status/版权销售情况：Simplified Chinese/简体中文：AVAILABLE
Complex/Traditional Chinese/繁体中文：AVAILABLE
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